How Our LinkedIn Influencer Strategy Positioned Cegid as a UK HR Thought Leader

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The company 

Cegid is the European leader in cloud management solutions for professionals in human resources (payroll, talent management), finance (ERP, treasury, taxation), accounting expertise, retail and entrepreneurship professionals.

Context

Cegid needed to establish thought leadership in AI-driven HR solutions within the competitive UK market. Traditional marketing wasn't effectively reaching sophisticated HR professionals who required authentic, expert-driven insights to navigate AI integration challenges. The goal was to position Cegid as a strategic partner, not just a software provider, helping HR teams embrace the future of work through data-driven approaches.

Objectives

- Position Cegid as a thought leader in AI trends shaping HR in the UK market

- Drive eBook downloads of the 2025 HR Trends Report among HR managers

- Increase brand awareness and engagement within the HR and talent acquisition community

- Generate qualified leads and conversions from visitors to eBook downloads or sign-ups

- Build credibility and trust through expert-driven content and industry insights

Our Strategy

- Partner with three established LinkedIn influencers specializing in HR, recruitment, and talent acquisition

- Co-create a comprehensive 2025 HR Trends Report to serve as valuable lead magnet content

- Develop a targeted content roadmap focusing on key HR challenges: onboarding, retention, reskilling, and AI implementation

- Execute coordinated LinkedIn campaigns targeting HR managers, TA specialists, and recruitment professionals across UK

- Leverage influencers' combined reach of about 200K+ followers to amplify messaging and drive organic engagement

Results

- Generated 150K+ impressions across all LinkedIn posts within one week of campaign completion

- Achieved 2% engagement rate with 2,500+ reactions and 345+ comments, demonstrating strong audience resonance

- Secured 30+ reposts, amplifying reach beyond the original follower base

- Successfully targeted key decision-makers including HR specialists, TA specialists, and recruitment consultants across major UK cities

- Reached diverse industry sectors including HR services, IT consulting, financial services, and staffing & recruitment

- Engaged enterprise clients ranging from large corporations (30K+ employees) to mid-size companies (300+ employees)

- Established geographic reach across London, Birmingham, Manchester, Leeds, Reading, and Oxford markets

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