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Discover how BtoB influence marketing strengthens your brand capital and boosts your 360° communication strategy
Download the guide!“What drives the buying decision today is proof much more than presence. And the most powerful evidence comes from an expert, from a familiar face.”
Our latest e-book reveals how the world’s smartest B2B brands are using LinkedIn influencers to win over decision-makers, build lasting trust, and drive real business impact.
Download hereInside, you’ll discover:
«Whether you’re building brand credibility, launching a new solution, or scaling into new markets, this guide gives you the exact blueprint we use to deliver campaigns across Europe and beyond.»
We enable your managers to create content that aligns with your company’s vision, engages your target audience, and establishes them as authoritative voices.
The professional world demands leaders who stand out. A strong LinkedIn presence is critical—not just for visibility, but to build trust and shape your brand’s story.
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We create videos tailored to LinkedIn’s key formats and to the specific needs of B2B communication.
Our in-house expertise allows us to manage every project end-to-end.
From scripting to distribution, every step is designed for performance.
We produce high-impact videos through precise storytelling, controlled production, and post-production optimized for LinkedIn’s codes.
Every detail—editing pace, subtitles, music, and visual rhythm—is crafted to capture attention, convey emotion, and maximize audience engagement.
We design and manage your entire B2B podcast strategy from A to Z: editorial direction, guest sourcing, and production. We work with professional production studios to handle recording and sound design, and deliver a fully edited, ready-to-publish podcast. Each episode is then amplified through our network of industry thought leaders.
As a fast-growing format, the podcast is a powerful lever for long-form engagement, allowing brands to build trust, authority, and lasting connections with their audience.
Qui de mieux pour parler de votre entreprise que ceux qui y travaillent. Au sein de notre agence nous proposons des programmes de sensibilisation destinés à mobiliser et responsabiliser vos collaborateurs afin de porter haut votre entreprise.
Notre stratégie en 7 points :
- Identifier les valeurs de votre entreprise
- Faire adhérer vos collaborateurs
- Fixer des objectifs
- Identifier les plateformes adaptées
- Former
- Communiquer auprès de vos collaborateurs
- Et analyser les résultats
Ainsi vos ambassadeurs internes contribuent non seulement à valoriser votre entreprise, mais également à désamorcer des crises, à réduire le temps et le coût du recrutement social, développer votre marque employeur…
"Posez les bases de votre stratégie et gagnez en efficacité / impact & Notoriété"
Un audit complet réalisé en 10 étapes :
1 - Brief complet
2 - Le marché & ses problématiques
3 - Personae, cibles et scan des audiences
4 - Veille des tendances internationales
5 - Requêtes audiences
6 - Stratégie de communication B2B (focus LinkedIn)
7 - Stratégie de diffusion
8 - Conseils ligne éditoriale/templates
9 - Nos recommandations
10 - Mise en oeuvre
We leverage advanced B2B data models to forecast the impact of your LinkedIn influencer campaigns. Our predictive approach estimates reach, engagement, and targeting accuracy, allowing you to optimize performance even before going live.
The 2023 Ecommerce Trophies gold medal for 'Best Ecommerce Social Media Campaign' goes to LAF x Rakuten France! 🏆
This B2B influencer campaign for Rakuten was awarded in the 'Social Networks' category on June 8, 2023.
This recognition highlights the efforts of our teams, Rakuten's teams, and the thought leaders involved, acknowledging their dedication and contributions throughout the campaign.
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During the prestigious Digital HUB Awards ceremony at the HUB Institute, we won the award in the “Advertising/Media Campaign” category, for our ACCESSLIBRE campaign with our B2b influencers Antoine un Handicapé and Flaubert Vuillier 🌟
The AccesLibre campaign was an extraordinary project for our team, a real tour de force aimed at promoting accessibility and inclusiveness.
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So much good news at the B2B Marketing Trophies ceremony, organized by Net Media Group and Adetem.
We were honored to be rewarded for the exceptional campaign created with Rakuten France! A cash prize for this employer brand campaign, “Deploy Yourself.”
A great reward for the Human Resources team, represented by Marianne Yalfani, Human Resources Director, and Marion Noel, Talent Acquisition & Development Manager with the support of Aline Luyeye.
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OFFICE
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Join Lawrence Russell & Dominic Joyce on 8 December as they reveal the data-backed strategies reshaping B2B influence and converting credibility into revenue.
Join Lawrence Russell & Dominic Joyce on 8 December as they reveal the data-backed strategies reshaping B2B influence and converting credibility into revenue.
What You'll Learn:
Discover how BtoB influence marketing strengthens your brand capital and boosts your 360° communication strategy
Our latest e-book reveals how the world’s smartest B2B brands are using LinkedIn influencers to win over decision-makers, build lasting trust, and drive real business impact.
Inside, you’ll discover:
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