EBP by Cegid Case Study: Multi-Platform Influence Campaign

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About the Company

EBP by Cegid is a leading business management software solution designed specifically for artisans, small businesses, and accounting professionals. The platform offers simple, reliable, and efficient tools for managing accounting, invoicing, payroll, and business operations. With a focus on accessibility and ease of use, EBP empowers small business owners and accountants to streamline their workflows and focus on growing their businesses.

Context and Challenges

In a competitive software market where small businesses and accountants are overwhelmed with options, EBP needed to cut through the noise and demonstrate its value proposition in an authentic, relatable way. The challenge was to reach two distinct professional audiences, artisans/small business owners and accounting professionals, across multiple digital platforms where they consume content differently. Traditional marketing approaches weren't resonating with these hands-on professionals who value practical demonstrations and peer recommendations over corporate messaging.

Campaign Objectives

• Highlight EBP's software solution and its practical benefits for daily business operations

• Strengthen brand awareness among artisans and accounting professionals

• Position EBP as a simple, reliable, and efficient solution

• Demonstrate real-world use cases and time-saving benefits through authentic creator content

• Build trust and preference for EBP among key target audiences

Our Strategy

For this multi-platform influence campaign, we deployed a comprehensive strategy across LinkedIn, TikTok, Instagram, and YouTube to reach professionals where they naturally consume content. We partnered with two complementary professional influencers:

• Julien Bonnet – Targeting artisans and small business owners with practical, relatable content

• François Allet – Reaching accounting professionals and business advisors with expert insights

Multi-Platform Content Distribution:

• LinkedIn: Professional posts and expert insights for B2B audience
• TikTok: Short-form videos demonstrating practical use cases
• Instagram: Reels and posts showing real-world applications
• YouTube: Educational content and detailed demonstrations

The campaign launched in November 2025 with 8 publications across all platforms, featuring authentic video content that showcased EBP's simplicity, time-saving features, and professional value. The influencers created content from their genuine experience, demonstrating how EBP solves real problems for their respective professional communities.

Results

The campaign generated significant cross-platform visibility and engagement with highly targeted professional audiences:

• 60,000+ total impressions across all platforms
• 1,763 cumulative likes
• 51 engaged comments
• 17 shares and saves
• 2.32% average engagement rate across all platforms

Key Insights: The campaign confirmed that short-form video content (TikTok and Reels) significantly outperformed traditional formats, generating 4-6x higher engagement rates. TikTok emerged as the most effective platform for reaching artisans, while LinkedIn maintained steady performance for reaching accounting professionals. The complementary influencer strategy successfully addressed both target audiences with content tailored to their platform preferences and professional contexts.

These results demonstrate the power of multi-platform influence marketing when combined with authentic professional creators who understand their audiences' pain points and can showcase practical software solutions in relatable, engaging formats.

Examples of Content Created

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