We are a B2B Influencer Marketing Agency which connects you with Decision-Makers on LinkedIn

Why is LinkedIn essential to your influencer marketing strategy?

Direct Access to Enterprise Decision-Makers

LinkedIn concentrates the world's business leaders, executives, and enterprise decision-makers in one professional network. The platform's user base consists primarily of professionals actively engaged in strategic planning, vendor evaluation, and business development.

B2B influencer marketing on LinkedIn bypasses traditional gatekeepers and delivers your message directly to C-level executives, VPs, and department heads. These professionals actively seek industry insights and peer recommendations to inform their purchasing decisions, making influencer partnerships a strategic advantage.

Building Credibility in Complex Sales Environments

Enterprise sales cycles are long, involve multiple stakeholders, and require demonstrated expertise. LinkedIn influencers provide the third-party validation that accelerates deal velocity and builds trust across buying committees.

When respected industry voices advocate for your solution, you're not just generating awareness, you're establishing the credibility needed to navigate complex procurement processes. This social proof becomes a critical asset in competitive RFP situations and vendor evaluations.

Thought Leadership That Drives Pipeline Growth

LinkedIn's professional environment rewards substantive content, such as detailed analysis, strategic frameworks, and actionable insights. This creates opportunities for B2B influencer marketing that genuinely educates your target market and positions your brand as an industry authority.

Strategic influencer partnerships enable you to dominate industry conversations, shape market narratives, and maintain top-of-mind awareness with key accounts. The result is a stronger pipeline, shorter sales cycles, and higher win rates across enterprise opportunities.

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Why work with Les Années Folles for a successful influencer campaign on Linkedin?

A Curated Network of Professional Influencers

Not every LinkedIn creator is right for B2B brands. We work with carefully vetted influencers who have genuine expertise, engaged professional audiences, and proven credibility in business contexts, ranging from industry analysts and former executives to subject matter experts and thought leaders across key B2B sectors.

Beyond surface-level metrics like follower count or impressions, we start by understanding the exact job titles and decision-makers you want to reach. We then suggest creator profiles whose audiences actively include those roles, ensuring your message reaches the right people. Every partnership is strategic, authentic, and built to drive real business impact.

Strategy Built on Your Business Objectives

We start every engagement by understanding your specific goals, whether that's entering new markets, launching products, building thought leadership, or accelerating pipeline growth. Your LinkedIn influencer marketing strategy is custom-built around these objectives, not a one-size-fits-all template.

From influencer selection to content direction, campaign timing to performance metrics, every decision is guided by what will drive results for your business. We provide transparent reporting on the metrics that matter to you; lead quality, engagement from target accounts, and impact on your sales funnel.

Exclusive Focus on B2B LinkedIn Influence

We don’t spread ourselves across multiple platforms or audiences. Les Années Folles specializes exclusively in LinkedIn influencer marketing for B2B brands. This focus allows us to build deep expertise in what truly works on LinkedIn, from content that speaks to executives to influencer partnerships that drive measurable business results.

That said, while LinkedIn is always the core platform, we can also support multi-channel content when it makes sense. This includes podcasts and video formats that can be repurposed on channels like YouTube, while keeping LinkedIn as the main driver. Our team understands professional networking, B2B sales cycles, and the content formats that perform best with business audiences—so you work with specialists who truly know the LinkedIn B2B ecosystem.

End-to-End Campaign Management

We handle everything, from initial influencer outreach and contract negotiation to content review, campaign execution, and performance analysis.

Your team stays focused on core business priorities while we ensure campaign quality, brand alignment, and consistent execution. We provide regular updates, detailed analytics, and strategic recommendations to optimize performance throughout the campaign lifecycle.

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