B2B Influencer Blog - LinkedIn Marketing Trends and Strategies

Subscribe to the Les Années Folles newsletter for actionable B2B influence strategies, industry trends, and market intelligence—delivered monthly

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Campaigns
17/9/2025

10 Mistakes to Avoid in Your B2B Influence Marketing Campaigns

Learn the 10 most common mistakes in B2B influence marketing campaigns and how to avoid them to boost visibility, credibility, and engagement.

Read the article >
B2B Case Study
17/9/2025

Humanizing Legal AI with LinkedIn Influence – Les Années Folles

Discover how Les Années Folles transformed the launch of a legal AI into an engaging LinkedIn influencer campaign, generating over 250,000 impressions and sparking real debate.

Read the article >
communication
17/9/2025

B2B Influence Marketing 2025: Expert Tips & Client Case Studies

Increase B2B visibility and credibility with influencer marketing: expert tips, client examples, KPIs, and LinkedIn strategies for 2025. Download the complete guide today!

Read the article >
Communication
17/9/2025

5 Steps to Launch a Successful B2B Influencer Marketing Campaign on LinkedIn

Learn how to run a B2B LinkedIn campaign: from briefing to KPIs, selecting the right influencers, and maximizing leads and brand visibility.

Read the article >
Communication
17/9/2025

What Is a B2B Influencer? Definition, Role, and Business Impact

A B2B influencer uses expertise and credibility to help brands boost visibility, generate leads, and build trust with decision-makers. Find out more in this article.

Read the article >
Communication
17/9/2025

Brand Platform: The Complete Guide to Building a Strong Identity

Learn how to build a strong brand platform with mission, vision, values, storytelling, and visual identity to drive consistent communication.

Read the article >
Communication
17/9/2025

8 Communication Trends You Need to Follow Now

Explore 8 current communication trends: employee advocacy, video content, transparency, personalization, and the latest digital formats to elevate your brand.

Read the article >
Social networks
17/9/2025

Which Social Media Platforms Should Your Business Use?

From Facebook to TikTok to LinkedIn, find out which social media platforms are best for your business to increase visibility, attract clients, and drive growth.

Read the article >
Employer brand
17/9/2025

Why LinkedIn Is Essential for Building a Strong Employer Brand

Learn why LinkedIn is the go-to platform for employer branding, helping you attract top talent, boost engagement, and strengthen your company reputation.

Read the article >
B2B influence
16/9/2025

B2B Influencer Marketing: An Essential Communication Strategy?

Learn how B2B influencer marketing is becoming a powerful communication strategy to boost brand visibility and trust.

Read the article >
Employer brand
16/9/2025

Employer Branding: How Influence Transforms Talent Attraction and Retention

Learn how influencer collaborations and employee advocacy strengthen your employer brand to attract, engage, and retain top talent effectively.

Read the article >
Employer brand
16/9/2025

B2B Influencers and Employer Branding: How to Attract Top Talent on LinkedIn

Learn how B2B influencers on LinkedIn strengthen your employer brand and help attract top talent with authentic, engaging, and impactful content.

Read the article >
B2B influencers
16/9/2025

What Types of Content Do B2B Influencers Post on LinkedIn?

What content do B2B influencers post on LinkedIn? Learn the most effective formats to engage audiences, grow brand visibility, and build authority.

Read the article >
B2B influence
16/9/2025

Why Partner with a B2B Influencer Marketing Agency on LinkedIn?

Learn why partnering with a B2B influencer marketing agency can boost your LinkedIn campaigns, increase brand visibility, and drive results.

Read the article >
Influencer
16/9/2025

How to Find a B2B Influencer on LinkedIn

Discover our 5 tips for knowing where to look for a Btob influencer on LinkedIn in order to design your influencer marketing campaign.

Read the article >

LAF, the first LinkedIn influencer agency

discover LinkedIn creators in your sector

Contact us
fond les années follespattern les annees folles
femme les annees follesfond les années folles