What if data became clear, concrete… and engaging? That was the challenge taken up by Les Années Folles, a B2B marketing agency specialized in LinkedIn influence campaigns, for Infonet.

Infonet: over 10 million French companies analyzed. A platform that provides instant access to reliable legal, financial, and corporate data. A valuable tool for executives, CFOs, and accountants.

But here’s the challenge: in a world saturated with information, how do you deliver a message that’s clear, concrete, and useful?
How do you transform a data repository into a go-to reflex for decision-makers?

Our Response: A Campaign That Brings the Tool to Life Through Its Users

Instead of a top-down speech or technical jargon, we selected 7 recognized LinkedIn influencers:
Vincent Hagenbourger, Romain Maltrud, Pierre-Alexandre Marcaillou, Anthony Guez, Nicolas Pasetti, Caroline Rousset, and Nelly Meunier.

Their mission: show how Infonet becomes a strategic lever in their daily work.
The tone? Personal, concrete, and centered on “what changes for me.”

An Engagement-Oriented Strategy

Over the course of one month:

• 14 pieces of content published (carousels, videos, newsletters).
  
  
• A LinkedIn Live hosted by Vincent Hagenbourger, gathering 105 participants around practical case studies.
  
  

This steady pace allowed us to:

• Create a recurring appointment with the audience.
  
  
• Generate natural engagement with useful content.
  
  
• Anchor the platform into the professional habits of the target audience.
  
  

The Results Speak for Themselves

• +570,000 impressions on LinkedIn
  
  
• 21,800 executives reached
  
  
• 1,720 accountants engaged
  
  
• 360 CFOs sensitized
  
  
• 105 Live participants
  
  

These figures confirm the impact of a well-executed B2B influence strategy to reach key decision-makers.

What This Campaign Says About Us

At Les Années Folles, we don’t “talk about data”—we bring it to life.
With Infonet, we proved that data can be presented in a clear, human, and usage-driven way… while reaching a highly qualified audience.

Because in B2B, the best proof remains the lived and shared experience of recognized authorities.

Want to boost your next B2B campaign with a tailored LinkedIn influence strategy? Contact Les Années Folles today.

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