Discover our Podcasts on B2B Influencer Marketing

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Episode 1: The B2B Creator Foundation

In the first episode of The B2B Influencer Podcast, discover what defines a true B2B creator, how LinkedIn creators drive trust beyond follower counts, and why brands must rethink influence for modern marketing.

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Episode 2: Launching A LinkedIn Creator campaign in 2025

In this episode, The B2B Influencer Podcast reveals how to design LinkedIn creator campaigns that convert, covering formats, funnel strategy, KPIs, and scaling with paid amplification.

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Episode 3: From Format to Impact & Creating Content that Converts

Learn how B2B brands can create LinkedIn content that converts. In this episode, The B2B Influencer Podcast covers formats, KPIs, and strategies that drive real engagement and business results.

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Episode 4: Next Generation Creators & The Future of Content on LinkedIn

The B2B Influencer Podcast explores the future of content on LinkedIn, generational shifts in B2B influence, and strategies for brands to engage next-gen creators.

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Episode 5: Mastering LinkedIn Content and Building Global Influence

In this episode of LAF: The B2B Influencer Podcast, learn how to create high-converting LinkedIn content, run effective B2B influencer campaigns, and expand influence globally.

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Episode 6 : Faux influenceurs LinkedIn : la menace cachée pour l'authenticité du B2B

Discover how fake influencers and AI bots are distorting LinkedIn engagement. This LAF B2B Influencer Podcast reveals red flags, real impact metrics, and how brands can protect themselves by focusing on authentic influence that drives real results.

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Season 2, Episode 1: The Rise of In-House B2B Creator Labs

Explore why enterprise brands are building in-house B2B Creator Labs, shifting to people-led influence and transforming thought leadership and growth.

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Season 2, Episode 2 - Creator Economy 2.0: Strategy Meets Structure

Discover how Creator Economy 2.0 is transforming B2B marketing, embedding creators into strategy, leadership, and revenue-driven growth models.

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Season 2, Episode 3 - Retail Intelligence, LinkedIn Influence & B2B Trust

Steve Collinge (Insight Retail Group) discusses retail tech trends, B2B trust, and how LinkedIn content drives commercial impact for global brands.

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Season 2, Episode 4 - International Scaling, LinkedIn Trends & B2B Influence

Join Les Années Folles CEO Julien Morisson as he breaks down international B2B influencer campaigns, market differences, and 2026 LinkedIn video trends.

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Season 2, Episode 5 - B2B Podcasting, Strategy & Brand Trust

Les Années Folles CMO Estelle Ducommun joins Russell to break down how B2B brands can transform podcasting into a core pillar for ROI and authority.

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LinkedIn 2026: Mastering the Algorithm with Romain Hevin

How to succeed on LinkedIn in 2026 despite AI? Romain Hevin Sanhueza shares his strategies: authenticity, authority formats, and B2B polarization

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