B2B Influence on LinkedIn in 2026: What Actually Works

10+ experts. 6 sections to understand what is truly transforming B2B influence on LinkedIn — and what will make brands stand out in 2026.

Thought Leader Ads, BrandLink, Creator Experts, the impact of content on LLMs, new visibility dynamics… LinkedIn is evolving fast, and the strategies that worked yesterday are no longer enough.

In this new guide, Les Années Folles breaks down the major shifts reshaping B2B influence and shares concrete methods, real campaigns, and insights from industry experts.

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What you’ll find inside this guide

Understanding the new rules of the game

Why LinkedIn has become the central platform for B2B influence, and how AI, LLMs, and content saturation are reshaping brand visibility.

Identifying the levers that actually perform

Thought Leader Ads, BrandLink, Creator Experts, amplification: discover the formats, strategies, and activations driving the strongest impact in B2B today.

Building a sustainable influence strategy

The Les Années Folles methodology, case studies, KPIs, and expert insights: a practical guide to turning LinkedIn influence into a real lever for credibility and growth.

Testimonials

“A very responsive agency that truly understands its clients’ needs. The B2B influencer that Les Années Folles connected us with has been supporting us perfectly throughout the collaboration. I highly recommend Les Années Folles.”

Annelore Chrismann

Harmonie Mutuelle

“The support from the Les Années Folles agency was a real boost for us, with visibility and qualified leads! The team is committed and very friendly!”

Alexis Sabatino

Campus Skills

"Very good collaboration with the Années Folles team! Listening to the needs of their clients and real expertise in BtoB influence!"

Nicolas Martrenchard

Agence Babylone

About Les Années Folles

We are Les Années Folles, the first B2B influencer marketing agency in France, now expanding internationally.
We’ve worked with leading brands such as Hubspot, Fiverr, Cegid, and Harmonie Mutuelle on influencer and thought leadership campaigns.

Our mission: to humanize B2B marketing by connecting companies with their audiences through credible thought leaders and immersive content formats — from vlogs to podcasts and live sessions.From tech to finance and HR, we help brands build credibility, reach decision-makers, and amplify their marketing impact through authentic and powerful campaigns.