Cross-Platform B2B in 2026

B2B Creator MarketingAgency for LinkedIn,YouTube, Instagramand TikTok

Les Années Folles connects B2B brands with the creators their professional audience already follows. Software, consulting, insurance or financial services: we take your message to LinkedIn, YouTube, Instagram and TikTok, wherever your audience is paying attention.

  • 350+ B2B influencer campaigns delivered
  • Creators vetted for professional audiences
  • You approve every piece of content
Book a strategy callSee our results ↓
Photographie en noir et blanc de danseuses des années 1920
Laura PedroCreator · Abby campaign
Icône LinkedIn

INDEPENDANTS : CE MESSAGE PEUT VOUS COÛTER 15 000 € SI VOUS L’IGNOREZ 🚨 À partir du 1er septembre 2026, TOUS les indépendants (oui, même en micro 👀) seront OBLIGÉS de… see more

Icône InstagramIcône TikTok
Émilie DesnusCampagne Abby sur Instagram

5,336 impressions · 57 likes · 27 comments

Icône YouTube
Patyka x Production studio Les Années FollesLes Années Folles · YouTube
La Voix des RH · Ayming🎙 J’ai lancé le thème de l’expérience collaborateur avec un expert du sujet…Florence Bernier

They trust us:

Your audience doesn't only learn on LinkedIn

For years, B2B influencer marketing meant one platform: LinkedIn. It is still the heart of B2B influence. But professionals now learn in many places. They follow expert opinions on LinkedIn, watch interviews and explainers on YouTube, listen to podcasts on the way to work, and pick up practical tips on Instagram and TikTok.

  • LinkedIn Expert opinions
  • YouTube Interviews and explainers
  • Podcasts On the way to work
  • Instagram and TikTok Practical tips

According to Gartner, 90% of B2B buyers use social media when considering a purchase.

Our job is to put your brand in front of them through a creator they already trust, on the platform where they are listening.

What is B2B creator marketing?

B2B creator marketing means partnering with content creators whose audience is made up of professionals, so they can present your brand, your offer or your expertise in their own words. It is B2B influencer marketing extended beyond LinkedIn, to YouTube, Instagram, TikTok and podcasts.

What we help you achieve

Every campaign starts with a business objective, not a platform.

Tell us your objective →

The right platform for your audience

We choose the platform once we know who you want to reach. Most campaigns use one or two.

Icône LinkedIn01

LinkedIn influencer marketing for decision-makers

Best for: executives, HR, finance and marketing leaders, long sales cycles, thought leadership.

LinkedIn remains the core of B2B influence and our first recommendation for reaching decision-makers in companies of every size. Creator posts, videos, polls and live sessions put your brand into the conversations your audience already follows.

→ Our LinkedIn influencer marketing agency
Amélie F. GuittetCreator · Rakuten France campaign
Icône LinkedIn

Vous êtes du genre à penser que mettre l’humain au centre des entreprises est juste un truc de discours inspirant ? Attendez de voir ce que j’ai découvert lors de ma visite chez Rakuten France… see more

Icône YouTube02

B2B YouTube marketing for in-depth content

Best for: offers that need explaining: software, consulting, financial and technical services.

YouTube gives creators the time to go deeper: expert explainers, interviews, tutorials, reviews and video podcasts. The content keeps being found in search long after the campaign ends, and we cut shorter clips from it for LinkedIn.

Icône YouTube
FoodChéri x Lucca vidéo x Production Les Années FollesLes Années Folles · YouTube
Icône InstagramIcône TikTok03

B2B Instagram and TikTok marketing for entrepreneurs and small businesses

Best for: audiences of business owners, freelancers, trades and independent professionals.

Short videos turn everyday business topics (invoicing, compliance, cash flow, admin) into practical tips people can use the same day. We ran this for Abby on LinkedIn and Instagram, and for EBP by Cegid on LinkedIn, TikTok, Instagram and YouTube.

Icône InstagramIcône TikTok
Julien BonnetCampagne EBP by Cegid

Short-form video for artisans · 2.32% engagement

Icône podcast04

B2B podcasts for long-form authority

Best for: building a reference voice in your sector over time.

We create and produce branded podcasts, then amplify each episode through B2B creators. For Ayming, the podcast "La Voix des RH" reached 13,500 HR professionals.

→ Our B2B podcast agency
La Voix des RH · Ayming🎙 J’ai lancé le thème de l’expérience collaborateur avec un expert du sujet…Florence Bernier

One message, adapted to each platform. We never copy one post across every channel. Each creator gets a brief and a format built for their platform and audience. If a platform won't pay off for your audience, we will tell you before you spend.

Find out which platforms fit your brand →

B2B influencer marketing results across sectors

EBP by CegidAbbyIndustriousAmerican ExpressAyming

EBP by Cegid, business software

Icône LinkedInIcône TikTokIcône InstagramIcône YouTubeLinkedIn, TikTok, Instagram, YouTube

Two creators, one for artisans and one for accountants, across four platforms.

  • 60,000qualified views
  • 2.32%engagement on short video

Abby, invoicing for freelancers

Icône LinkedInIcône InstagramLinkedIn and Instagram

18 creators explained France's e-invoicing reform to freelancers in 26 posts.

  • 87,819impressions
  • 5,143freelancers reached

Industrious, flexible workspaces

Icône LinkedInLinkedIn, France and UK

8 creators from HR, recruitment and leadership introduced Industrious to decision-makers and entrepreneurs in two markets.

  • 750,000impressions
  • 5,000decision-makers and entrepreneurs reached

American Express, financial services for SMEs

Icône LinkedInLinkedIn

6 creators turned data from the 2022 SME Observatory into posts and live sessions about cash flow and payment delays.

  • 200,000qualified views
  • 1,300founders reached

Ayming, consulting

Icône podcastIcône LinkedInPodcast + LinkedIn

The branded podcast "La Voix des RH", amplified by B2B creators.

  • 2,000listens
  • 13,500HR professionals reached
  • 250,000impressions
See all case studies

Why work with Les Années Folles as your B2B creator marketing agency

100% B2B, now on every platform

Les Années Folles is the first B2B influencer marketing agency in France, with offices in Paris and London. We are expanding beyond LinkedIn without changing who we work for: brands that sell to professionals.

Creators chosen for their audience, not their follower count

We start with the job titles and sectors you want to reach, then propose creators whose audiences include them. Our network covers industry analysts, former executives, subject matter experts and specialist creators across France, the UK and North America.

Performance predicted before launch

On LinkedIn, we forecast the impressions, engagement, companies and job functions a campaign will reach before it goes live, so you choose creators with the data in front of you.

End-to-end campaign management

Strategy, creator sourcing, negotiation, briefs, content review, publication and reporting, all handled by one team. You approve every piece of content before it goes live.

What happens after you contact us

  1. Strategy call.

    You tell us who you want to reach and what the campaign needs to achieve.

  2. Recommendation.

    We propose the platforms, creators and formats we would use, and tell you what we would leave out.

  3. Content you approve.

    Creators produce in their own style. Nothing goes live without your approval.

  4. Launch and results.

    Performance for each platform, then a debrief to plan what comes next.

Book a strategy call

Testimonials

“A very responsive agency that truly understands its clients’ needs. The B2B influencer that Les Années Folles connected us with has been supporting us perfectly throughout the collaboration. I highly recommend Les Années Folles.”

Annelore Chrismann

Harmonie Mutuelle

“Very good collaboration with the Les Années Folles team! Listening to the needs of their clients and real expertise in BtoB influence!”

Nicolas Martrenchard

Agence Babylone

“I can only vouch for their professionalism. They run the social media side and get involved in the whole process. They understand their clients and bring real expertise and know-how. I can wholeheartedly vouch for all their services.”

Marc Gallon

Director, Noovimo

“Fresh, engaging messages! More contacts and more visibility! A big thank you to the whole Les Années Folles team for their invaluable support!”

Servane Chauvel

General Delegate, Arpejeh

“The support from the Les Années Folles agency was a real boost for us, with visibility and qualified leads! The team is committed and very friendly!”

Alexis Sabatino

Campus Skills

“We share the same values as Les Années Folles: boldness, reliability, high standards and kindness. We complement each other perfectly: we train the best, they recruit the best.”

Frédéric Abecassis

Director, FFOLLOZZ

“Thanks to this great agency for its professionalism and advice during this LinkedIn campaign around diversity.”

Sarah Cherifi

Digital Marketing and Communication Manager

Not ready to talk yet?

Download our free ebook, B2B LinkedIn Influence in 2026, with real campaigns and results from B2B brands.

Download the free ebook

FAQ: B2B creator marketing on LinkedIn, YouTube, Instagram and TikTok

What is B2B creator marketing?

It means partnering with creators whose audience is made up of professionals, so they can present your brand, offer or expertise in their own words. It covers LinkedIn, YouTube, Instagram, TikTok and podcasts, depending on where your audience spends time.

Do you only work with tech and software companies?

No. We work with B2B brands of every kind: software, consulting, insurance, financial services, HR, workspaces and events. Our clients include American Express, Alan, Ayming, Edenred, Industrious and Cegid.

Is YouTube good for B2B marketing?

Yes, when your offer needs explaining. YouTube suits expert explainers, interviews, tutorials and video podcasts, for a consulting firm as much as for a software company. The videos also keep being found in search long after publication.

Is TikTok good for B2B marketing?

For the right audience, yes. TikTok works well when you want to reach entrepreneurs, small business owners, freelancers or tradespeople with quick, practical advice. For senior decision-makers at large companies, LinkedIn is usually the better choice.

Is Instagram good for B2B marketing?

It can be. Instagram suits brands whose audience includes independents, small businesses and creative sectors. Our campaign for Abby used 13 Instagram posts alongside 13 on LinkedIn to reach freelancers.

Do I have to use every platform?

No. Most campaigns use one or two. We recommend the ones that fit your audience and your objective, and tell you which to skip.

Do you work outside France?

Yes. We have run campaigns in France and the UK, and we are building a network of B2B creators across the UK and North America.

Can I approve the content before it goes live?

Always. Every piece of content is reviewed with you before publication.

How much does B2B influencer marketing cost?

[Starting budget to be confirmed]

Planning your 2027 campaigns?

Tell us who you want to reach and what you want to achieve. We will recommend the platforms, creators and formats that fit your brand.

Which platforms interest you?

No commitment.

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Les années folles

OFFICE

10 rue de la paix,
75002 Paris

167–169 Great Portland Street, Fifth Floor, London, W1W 5PF

CONTACT

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hello@lesanneesfolles.co
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