Discover the main types of B2B influencers to strengthen your brand’s reach and credibility. Download our free ebook and optimize your marketing strategy.

In this ebook, you will learn:

- The 5 main types of B2B influencers every marketer should know

- The strengths and risks of opinion leaders, industry experts, creators, executives, and employee ambassadors

- Which influencers drive awareness, which build credibility, and which generate conversions

- Concrete examples of B2B campaigns combining multiple profiles to maximize ROI

- Practical tips for choosing the right influencer mix based on your business goals

Discover how B2B influencer marketing strengthens your brand equity and boosts your communication. Strategic advice, concrete case studies, KPIs, and a complete method to put humans at the heart of your digital strategy.

In this comprehensive guide, you will learn:

- How to capture the attention of an over-solicited audience

- Why the human factor has become the X-factor for performance in B2B

- The 6 steps to successfully execute an aligned and measurable influencer campaign

- Concrete case studies with clear results (HubSpot, Lefebvre Dalloz, Ayming...)

- And the KPIs to track to manage your campaigns like a pro