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Influencer marketing relies on a single core pillar: the thought leader. To make an impact, you need to know which one can best embody your brand and message.
In this ebook, learn how to recognize and leverage the four key types of B2B influencers — internal executives, external thought leaders, macro influencers, and subject matter experts.
Discover how to recruit and combine them to build campaigns that strengthen brand authority and generate qualified leads.
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Master the four B2B influencer archetypes—Internal, External, Macro, and SME—and learn when to deploy each type for maximum campaign impact and ROI.
Discover strategic strengths and risks of each influencer type, from executive credibility to niche authority, helping you avoid costly misalignments in campaigns.
Learn optimal use cases for every archetype: from employer branding and market penetration to targeted lead generation and deep community engagement strategies.
Build full-funnel campaigns that balance reach, credibility, and relevance by combining influencer types strategically for measurable awareness and conversions.
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“A very responsive agency that truly understands its clients’ needs. The B2B influencer that Les Années Folles connected us with has been supporting us perfectly throughout the collaboration. I highly recommend Les Années Folles.”
“The support from the Les Années Folles agency was a real boost for us, with visibility and qualified leads! The team is committed and very friendly!”
"Very good collaboration with the Années Folles team! Listening to the needs of their clients and real expertise in BtoB influence!"
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