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B2B podcasting has emerged as the most powerful influencer marketing tool for companies looking to build industry authority and create authentic connections with professional audiences. In the age of long-form content, decision-makers seek in-depth analysis and expert conversations that no blog post can match. Les Années Folles helps B2B brands create, produce, and distribute professional podcasts that position your executives as essential thought leaders, generate qualified leads, and accelerate sales cycles by building trust before the first commercial contact. Our expertise transforms your knowledge into a strategic asset that drives measurable business results.
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The B2B marketing landscape has radically evolved. Decision-makers no longer settle for superficial content: they seek deep insights and authentic conversations with experts. B2B podcasting offers precisely that: an immersive format that creates connections impossible to replicate through other channels.
Executives consume podcasts massively during commutes or at the office. This unique accessibility makes podcasting a privileged tool for reaching the most demanding B2B audiences. A well-designed episode captures attention for 30 to 60 minutes, creating engagement that short-form content can never match. This prolonged exposure to your expertise significantly accelerates trust and the sales process.
Podcasting as an Authority Builder and Qualified Lead Generator
A professional podcast automatically positions your executives as industry reference voices. Each episode demonstrates your market understanding and shares unique perspectives that differentiate your brand. By inviting thought leaders and recognized experts, you associate your brand with the most influential voices in your ecosystem, strengthening your legitimacy and expanding your reach.
Beyond awareness, B2B podcasting produces measurable business results. Listeners are highly qualified prospects who voluntarily invest their time. They enter your sales funnel already educated, familiar with your team, and convinced of your expertise. This natural pre-qualification shortens sales cycles and increases conversion rates.
Another strategic advantage: each episode generates multiple derivative contents. Video clips for LinkedIn and YouTube, social media quotes, blog articles, newsletters... Your podcast becomes the central engine of your content strategy, maximizing ROI on each production.
Recognized Expertise Serving Ambitious B2B Brands
At Les Années Folles, we're not a generalist production agency. We specialize exclusively in B2B influencer marketing. Our approach to professional podcasting combines our understanding of B2B sales cycles, our content strategy expertise, and our mastery of high-quality production techniques.
We've supported market leaders like DQE and Ayming in their B2B podcasts, generating millions of listens, strengthening their industry positioning, and creating genuine commercial opportunities. Our strategic approach transforms podcasting into a performing marketing asset that fuels your growth.
Comprehensive Methodology: From Strategy to Distribution
Our support covers the entire process:
Strategy and Positioning: Defining commercial objectives, identifying target audiences, developing unique editorial lines, and building differentiating positioning.
Design and Production: Episode structuring, speaker preparation, technical recording management, professional audio quality, and sonic identity creation reflecting your brand.
Post-Production and Distribution: Editing, audio branding, platform optimization (Spotify, Apple Podcasts, YouTube), derivative content creation for LinkedIn, and promotion strategy development maximizing your audience.
Analysis and Optimization: Performance measurement, high-performing content identification, and continuous strategic adjustments.
Concrete Results for Our Clients
Our B2B podcasts generate measurable impacts: significant awareness increase among target audiences, qualified lead generation, sales cycle reduction through natural pre-qualification, thought leadership positioning reinforcement, and reusable content creation feeding your marketing for months.
For DQE, our production strengthened their reference positioning and created authentic connections with key decision-makers. For Ayming, podcasting became a central content marketing tool, generating engagement and qualified commercial opportunities.
Personalized Support Adapted to Your Ambitions
We never offer standardized formulas. Your podcast will be custom-designed to reflect your unique positioning, resonate with your target audiences, and achieve your specific commercial objectives. Whether you want to launch a new podcast, professionalize an existing initiative, or develop an ambitious long-term strategy, we support you with the necessary expertise.
The time has come to position your company at the forefront of B2B influencer marketing. Les Années Folles supports you from strategic definition to continuous optimization. Our exclusive expertise in B2B influencer marketing, combined with our professional podcast production mastery, makes us the ideal partner to transform your expertise into influence.
Contact us today to discuss your project. Together, let's create the podcast that will position your brand as the essential reference and transform your executives into recognized thought leaders.
Ready to Launch Your B2B Podcast?
Let's discuss your project and discover how Les Années Folles can transform your expertise into a podcast that generates concrete results.
“A very responsive agency that truly understands its clients’ needs. The B2B influencer that Les Années Folles connected us with has been supporting us perfectly throughout the collaboration. I highly recommend Les Années Folles.”
“The support from the Les Années Folles agency was a real boost for us, with visibility and qualified leads! The team is committed and very friendly!”
"Very good collaboration with the Années Folles team! Listening to the needs of their clients and real expertise in BtoB influence!"
Transform your expertise into influence with a professional podcast that generates real results. Industry positioning, qualified lead generation, thought leadership: our team supports you from strategy to distribution. Complete this form and let's discuss your project.
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