Why B2B Podcasts Have Become an Essential Influence Channel in 2026

What you’ll find in this guide:

• Podcasts Reach Real Decision-Makers
• DQE Software: Making Data Quality Accessible
• B2B Influence Is Different from Consumer Influence
• A Durable Editorial Asset

In 2026, the biggest challenge for B2B brands isn't visibility anymore. It's attention.

We're all visible on LinkedIn. But very few are actually listened to. That's where podcasts matter, not as just another piece of "content," but as a genuine B2B influence channel.

Podcasts Reach Real Decision-Makers

According to Edison Research, 53% of B2B podcast listeners are directly involved in purchasing decisions. And 78% of business podcast listeners tune in every week.

These aren't passive audiences scrolling between meetings. They're decision-makers, internal influencers, potential buyers, exactly the type of audience that B2B influencer marketing aims to reach.

A podcast works differently than other formats. It creates time. It creates familiarity. And over time, it creates trust.

DQE Software: Making Data Quality Accessible

That's exactly what we've created for DQE Data Quality Everywhere: a video podcast designed to make a complex topic accessible, showcase real expertise, and create a genuine connection with the audience.

The format? Monthly episodes mixing internal expertise with external guests, including retail experts, e-commerce specialists, marketing leaders, GDPR compliance professionals. Profiles that speak directly to CRM directors, CIOs, data managers, and marketing heads.

Each episode is recorded in our Paris studio, under live conditions, with a 4K video setup. We then produce shorts for LinkedIn, optimize distribution on Spotify and Apple Podcasts, and amplify with our B2B influencers on LinkedIn.

The goal? Position DQE as an expert on data quality and its central role in customer strategies. Not with corporate slides. With real conversations, concrete cases, expert debates.

B2B Influence Is Different from Consumer Influence

Unlike B2C influence, B2B influence relies on credibility, industry expertise, and the ability to engage qualified audiences. Decision-makers trust their peers, not ads.

That's why we integrate B2B influencers into our podcast strategy for DQE. They participate in episodes, share the content, provide legitimacy. And most importantly, they reach exactly the right people: CFOs, CIOs, marketing directors.

LinkedIn's algorithm favors this type of conversational, expert content. Result: much stronger organic reach than traditional paid advertising, a point we explore in our comparison LinkedIn Ads vs B2B Influencers.

A Durable Editorial Asset

The power of podcasts is that they don't expire. Unlike a LinkedIn post with a 48-hour lifespan, a podcast episode continues generating listens for months. It's a long-term investment.

At Les Années Folles, we've been supporting Ayming for 3 years on their HR podcast "La Voix des RH": over 45 episodes produced, thousands of listens, and amplified visibility through our HR influencers. Discover more B2B influence campaign case studies on our site.

For DQE, we're applying the same methodology: strategic research, audio and visual branding creation, monthly editorial support, studio production, and influence amplification.

In 2026, If You Want to Build Credibility

B2B podcasts remain one of the most powerful levers available. They allow you to create a real connection with your audience, position your expertise, and generate qualified leads over the long term.

Ready to Launch Your B2B Podcast?

Whether you want to establish your expertise, reach qualified decision-makers, or create a durable editorial asset, we design and produce your podcast end-to-end.

Download our complete guide B2B Influencer Marketing: The Complete Guide or contact us to discuss your project.