Discover how top-performing B2B brands are transforming their marketing with LinkedIn influencer strategies.

Packed with expert advice, real-world case studies, and actionable frameworks—this e-book is your roadmap to building trust, driving engagement, and accelerating pipeline growth in 2025.

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Why B2B Influencer Marketing Is Now Unavoidable

In a noisy digital world, cold emails and paid ads just aren’t enough.

B2B decision-makers now rely on expert voices, peer validation, and creator-led content to make business decisions.

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This e-book shows you:‍

• Why LinkedIn is the #1 platform for B2B influence
• How to build campaigns that reach, convert, and retain
• Real KPIs, not vanity metrics
• Common pitfalls to avoid and strategies that work
• How to create influence that fuels long-term growth

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In this free guide, you’ll discover:

✅ How to reach and influence real decision-makers on LinkedIn

✅ Real client case studies in tech, HR, legal, and more

✅ The KPIs that prove influence = business growth

✅ Why credibility beats impressions and how to get both

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Q1. What exactly is BtoB influence marketing?
R: It is a strategy that mobilizes recognized professionals to embody a message to BtoB targets, with high value content (carousels, videos, interviews...).

Q2. Is it suitable for all businesses?
A: Yes, whether you are an SME, an ETI or a large company, as long as you have a BtoB offer and a defined professional target.

Q3. How do you measure the performance of a campaign?
A: Thanks to clear KPIs such as engagement, views, leads generated, but also the qualitative analysis of comments and general feeling.

Q4. Do you need a big budget to get started?
A: No, the BtoB influence can be modulated according to your goals. A well-targeted campaign with legitimate profiles can already have a very good impact starting at €10,000.

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