The essential guide to boosting your B2B brand through influence

Discover how the voices of experts and business leaders can amplify your 360° marketing strategy and turn your brand messaging into a powerful trust driver.

Where decision-makers ignore ads but trust peer insights, LinkedIn influencer partnerships cut through noise, shorten sales cycles, and deliver 40% more conversions with 4x the reach.

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What you’ll find inside this guide

Understand why B2B influence isn’t a buzzword — it’s a strategic growth driver. Learn how leading brands are already leveraging influence to strengthen their credibility and business impact.

Measure the real impact of an influencer campaign. ROI, visibility, engagement — discover how to evaluate what you truly gain from your investment.

Master the method behind a high-performing 360° influence strategy. From selecting the right creators to producing high-value content, follow the key steps to succeed with B2B campaigns.

Get inspired by real-life case studies and proven results. Dive into examples of B2B brands that boosted their awareness, credibility, and lead generation through influence.

80+
Influencers Covered
2%
Avg. Engagement
1000+
Leads Generated
350+
Case Studies
Take a Sneak Peek
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Testimonials

“A very responsive agency that truly understands its clients’ needs. The B2B influencer that Les Années Folles connected us with has been supporting us perfectly throughout the collaboration. I highly recommend Les Années Folles.”

Annelore Chrismann

Harmonie Mutuelle

“The support from the Les Années Folles agency was a real boost for us, with visibility and qualified leads! The team is committed and very friendly!”

Alexis Sabatino

Campus Skills

"Very good collaboration with the Années Folles team! Listening to the needs of their clients and real expertise in BtoB influence!"

Nicolas Martrenchard

Agence Babylone

About Les Années Folles

We are Les Années Folles, the first B2B influencer marketing agency in France, now expanding internationally.
We’ve worked with leading brands such as Hubspot, Fiverr, Cegid, and Harmonie Mutuelle on influencer and thought leadership campaigns.

Our mission: to humanize B2B marketing by connecting companies with their audiences through credible thought leaders and immersive content formats — from vlogs to podcasts and live sessions.From tech to finance and HR, we help brands build credibility, reach decision-makers, and amplify their marketing impact through authentic and powerful campaigns.

LAF, the first LinkedIn influencer agency

discover LinkedIn creators in your sector

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