B2B Influence Marketing Case Study: How a Promotional Item Becomes a Business Lever on LinkedIn

This was the challenge taken up by Cadactuel, a French specialist in promotional products for nearly 50 years. Their mission: transform a mug, a tote bag, or a notebook into a true vector of emotion, visibility, and loyalty.

In a market dominated by digital, the challenge was clear: reposition Cadactuel as a modern player, capable of attracting executives and marketing decision-makers with a creative, value-driven approach.

Our Response: A LinkedIn Influence Campaign Led by Digital Experts

As a LinkedIn influence agency in France, Les Années Folles designed a campaign relying on recognized professional influencers carefully selected by our talent managers:

• Jonathan Chan, social media & AI expert
  
  
• Khalil Ahmed, web designer & digital project manager
  
  
• Inès Sivignon, SEO web copywriter & trainer
  
  

Three credible voices, three engaged communities, one shared objective: to show, in real use cases, that promotional products remain a strategic medium and an emotional vector—even in the digital era.

An Eventful & Engaging Mechanism

We created a digital Advent calendar featuring:

• Striking carousels & visuals
  
  
• Testimonial videos to embody the message
  
  
• An inclusive contest, where even non-winners received a promo code
  
  
• A flagship event hosted by Inès, generating 152 sign-ups
  
  

Each post contained a clear call-to-action leading to a dedicated commercial offer.

Strategic Benefits of This Format:

• Anticipation & loyalty effect: fresh content regularly released, encouraging decision-makers to revisit influencer pages and stay engaged with the brand.
  
  
• Fun & memorable experience: the “Advent calendar” spirit evoked surprise, generosity, and conviviality—values perfectly aligned with Cadactuel’s DNA.
  
  

Results:

• +140,000 impressions on LinkedIn
  
  
• 86 shares
  
  
• Highly targeted audience: +3,600 founders & +1,460 marketing decision-makers reached
  
  

These results prove that LinkedIn B2B marketing combined with professional influencers can transform a promotional product into a true acquisition and conversion tool.

What This Campaign Says About Us

At Les Années Folles, a Paris-based B2B marketing agency, we prove that in B2B, creativity and performance go hand in hand.

With Cadactuel, we showed that:

• Promotional products can be integrated into a LinkedIn influence strategy.
  
  
• Creative B2B campaigns leave lasting impressions and build loyalty.
  
  
• A strong brand platform also expresses itself through original, engaging actions.
  
  

Want to boost your next B2B campaign with a tailored LinkedIn influence strategy? Contact Les Années Folles today.