INDUSTIOUS offers dedicated and shared workspaces for individuals and teams. The company was founded in 2012 and operates in over 150 locations and 65 cities in the United States, Europe, and Asia.

In 2023, coworking with Industrious Europe remains the incubator of ideas, the breeding ground for unexpected collaborations and the refuge for professionals looking for freedom.

Industrious wanted to launch and strengthen awareness of its coworking offer across both European and international markets, especially among decision-makers and entrepreneurs. The challenge was to generate qualified leads while standing out in a competitive workspace and B2B services landscape. At the same time, the brand needed to scale its visibility on LinkedIn in a way that felt credible and engaging across different countries. This required a multi-market influencer strategy capable of translating the value of its spaces into relatable professional narratives.

We designed an international influencer-led campaign built around 8 B2B creators across the UK and France. The strategy focused on diversity of expertise—HR, recruitment, neuroscience, and leadership—to reach multiple professional communities. Each influencer integrated Industrious spaces into their own narratives, making the content feel authentic rather than promotional. The goal was to maximize reach on LinkedIn while turning the brand into a natural part of professional conversations.