“The original creation of anti-interviews and content on the attractiveness of employers that went viral on Linkedin with influencers sensitive to HR, management and QWL”

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The goals

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• Recognition and visibility of the HARMONIE MUTUELLE brand

• Valorization of the self-diagnosis tool for employer attractiveness

• Encourage communities to complete self-diagnosis

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The company

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Harmonie Mutuelle is a French mutual insurance company created in 2013, whose head office is based in Paris.

The services are: complementary health, prevention, pension and savings.

It operates with individuals, public officials, independent professionals and businesses.

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Our expertise

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In an innovative campaign, we carefully orchestrated a series of publications for Harmonie Mutuelle.

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The objective was to highlight the employer attractiveness diagnosis proposed by Harmonie Mutuelle, which allows you to visualize your ability to attract and retain the best talents when you are a small company in 5 minutes.

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To do this, we have chosen four exceptional B2B influencers: Ludovic Girodon, Celine Thomas, Nicolas Pasetti and Louis Deslus. Each explained in their own way what good management could represent and what were the factors promoting employee loyalty within a small company, better still, how to make it more attractive?

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The selection of influencers was carried out in a manner strategic, each individual embodying not only a distinct sector, but also varied communities in terms of age and education. The underlying objective was to reach An audience too vast as possible, including frameworks And employees of small and medium businesses operating in various sectors.

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Our two B2B influencers, Nicolas Pasetti, HR expert and head of growth expert, took part in the game! In an anti-interview as hilarious as it is instructive, conducted and produced by our team, our two influencers do not hesitate to highlight bad practices in business in the most offbeat way.

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Result

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With a total of:

16 Influencer publications

4 of our influencers

2 videos in original creations

1 transfer of content rights

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This campaign did more than 800,000 views, 3 million of impressions and 5000 leaders reached.

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The publications generated +3400 likes, +800 comments and a positive feedback rate of 100%.

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Examples of content created

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