Harmonie Mutuelle is a French mutual insurance company created in 2013, whose head office is based in Paris.

The services are: complementary health, prevention, pension and savings.

It operates with individuals, public officials, independent professionals and businesses.

Harmonie Mutuelle needed to increase awareness and visibility around its employer brand and its self-diagnostic tool for measuring employer attractiveness among SMEs. The challenge was that the tool was underused and not widely known among the target audience of managers and decision-makers. At the same time, the brand needed a more engaging way to communicate in a crowded B2B and HR space. This led to the need for a content-driven, influencer-based approach to reach and activate relevant professional communities.

Harmonie Mutuelle launched an innovative campaign to promote its 5-minute employer attractiveness assessment for SMEs.

Four B2B influencers shared their perspectives on talent management and retention.

The format blended expertise with humorous, anti-interview elements to illustrate best and worst practices in business.

‍