About the Company

Fiverr is a leading digital freelancing platform that connects businesses with independent professionals across a wide range of fields, including design, writing, development, and marketing. Known for its simplicity and broad service offering, Fiverr has become a strategic tool for brands looking to move fast, stay flexible, and access specialized talent with ease.

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Context & Challenges

As digital transformation accelerates and freelancing becomes the new normal, Fiverr has established itself as a central player in the evolving professional landscape.

With its accessible and global model, the platform addresses a growing need for agility, precision, and on-demand expertise.

The current challenge is to Strengthen Fiverr's positioning as a high-value partner for marketing decision-makers, business leaders, and project owners able to support communication, branding, and digital development goals through highly qualified freelance talent.

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Campaign Objectives

• Fiverr reposition as a high-level, professional platform

• Increase visibility and brand awareness on LinkedIn, particularly among decision-makers

• Generate qualified leads

• Drive traffic to a dedicated registration form on the website

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‍Our Strategy

For this campaign, we partnered with Four Influencers Based in the U.S., U.K., and Canada. The Goal Was to Highlight Fiverr Through a Series of Authentic, insight-driven content pieces That aligned with each influencer's area of expertise.

In total, six LinkedIn posts Were shared between May and June 2025, each showcasing Fiverr from different angles.

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Results

The campaign delivered strong results in terms of engagement and visibility on LinkedIn:

250,000 to 400,000 impressions Across all posts
Over 9,000 decision-makers, founders, and CEOs reached
An Average engagement rate of 1%, considered a strong performance benchmark for this type of initiative
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