Lucca is a SaaS software publisher to automate administrative and HR processes. With over 5,300 customers and 1,100,000 end users, Lucca is the leader in its market: mid-market companies.
Lucca is a SaaS software company specializing in the automation of HR and administrative processes for mid-market businesses. This LinkedIn B2B campaign aimed to increase brand visibility while promoting its HRIS solution and the Poplee platform to HR professionals. Through an event-driven influencer strategy, the campaign also sought to highlight the 2021 QVT Awards and engage thought leaders around workplace wellbeing topics.
The campaign activated three influencers specialized in HR, leadership, and workplace wellbeing whose audiences closely matched Lucca’s target market. Through a mix of videos, live sessions, and storytelling posts, the content highlighted both the practical benefits of the solution and current HR challenges. This multi-format strategy helped boost community engagement while strengthening Lucca’s visibility and credibility among HR professionals.
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