569,000 impressions and 23,880 decision-makers categorized by role (executives, CFOs, and accountants). Data as a strategic lever, demonstrated live.
23,880 ICP professionals reached
569,416 impressions in 1 month
LinkedIn Live: 105 participants
The Company

Infonet is a French platform that centralizes and simplifies access to legal, legal and financial data from more than 10 million companies. Intended for professionals, it allows you to quickly consult information that is accessible and updated in real time, facilitating analysis, diagnosis and decision-making.

Context and Challenges

In an economic environment where transparency, traceability and Ethics have become central expectations, Infonet is establishing itself as a strategic tool For the professionals Looking for more decisions Enlightened, reliable and chiefs. By making accessible legal, legal and financial data clear, up-to-date and usable, Infonet meets a growing need to secure B2B relationships, to save time in monitoring and to facilitate access to information. Its mission: to contribute to a more fluid, ethical and transparent business world.

Objectives of The Campaign
Enhance Infonet's visibility and awareness among executives, accountants, and CFOs as a daily strategic tool.
Drive engagement by showcasing the platform's practical value and the high quality of the data it offers businesses.
Position Infonet as an indispensable decision-making solution for financial and administrative stakeholders.
Our Strategy

For this campaign, our priority was to effectively target business leaders, CFOs and accountants. We therefore selected specialized influencers in these fields, with communities directly aligned with our core target audience.

The content posted encouraged interaction, education and the showcasing of practical applications of Infonet through 14 publications released. The formats are varied : static visuals, carousels, videos, newsletters.

The campaign was brilliantly concluded by a Live hosted by Vincent Hagenbourger, bringing together 105 participants!

The Results
23,880 ICP professionals reached
569,416 impressions in 1 month
LinkedIn Live: 105 participants
Examples of Content Created

The actors of this campaign
Romain Maltrud
Vincent Hagenbourger
Jonathan Chan
Caroline Rousset
Pierre Alexandre Marcaillou
Nelly Meunier
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The Roaring Twenties, the first B2B influence agency

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