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Making data a reflex: when digital influence is used by the Infonet tool
The company
Infonet is a French platform that centralizes and simplifies access to legal, legal and financial data from more than 10 million companies. Intended for professionals, it allows you to quickly consult information that is accessible and updated in real time, facilitating analysis, diagnosis and decision-making.
Context and challenge
In an economic environment where transparency, traceability and Ethics have become central expectations, Infonet is establishing itself as a strategic tool For the professionals Looking for more decisions Enlightened, reliable and chiefs. By making accessible legal, legal and financial data clear, up-to-date and usable, Infonet meets a growing need to secure B2B relationships, to save time in monitoring and to facilitate access to information. Its mission: to contribute to a more fluid, ethical and transparent business world.
Objectives of the campaign
• Strengthen the visibility And the notoriety of the brand with leaders of businesses, chartered accountants and administrative and financial directors (DAF), by positioning Infonet as a tool strategic of everyday life.
• Generate The commitment on publications, by promoting The usefulness concrete of the platform and the quality of the proposed data.
Our strategy
For this campaign, our priority was to effectively target business managers, DAF and chartered accountants. So we selected specialized influencers in these areas, with communities that are directly aligned with our core target.
During 1 month, we collaborated with 7 recognized profiles for their expertise:
• Vincent Hagenburger
• Romain Maltrud
• Pierre-Alexandre Marcaillou
• Anthony Guez
• Nicolas Pasetti
• Caroline Rousset
• Nelly Meunier
The content posted favoredinterplay, the pedagogy And the Highlighting concrete uses of Infonet through 14 publications broadcasted. Les formats are varied : static visuals, carousels, videos, newsletters.
The campaign was brilliantly closed by a Live animated by Vincent Hagenbourger, who brought together 105 participants !
Results
+570,000 impressions on LinkedIn
Core target reached:
— 21,800 business leaders
— 1,720 accountants
— 360 DAF (administrative and financial directors)
A live that brought together 105 participants, confirming the strong interest in the challenges of accessing professional data.
Example of content created
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