American Express is an American company specializing in payment methods, in particular payment cards and traveller's checks.

American express is a global payments company offering financial solutions for individuals and businesses, with a strong focus on supporting entrepreneurs. This LinkedIn B2B campaign leveraged insights from the 2022 SME Observatory to highlight key challenges such as cash flow pressure, inflation, and payment delays. The objective was to position American express as a reliable partner for SMEs by translating data into meaningful narratives that resonate with business owners.

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A B2B influencer campaign was activated on LinkedIn with six selected creators speaking directly to entrepreneurs and decision-makers. Through live sessions, educational posts, and storytelling content, they translated SME Observatory data into real-world business challenges. This approach helped demonstrate how American express supports cash flow flexibility while reinforcing its role as a trusted financial partner for SMEs.

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