Fast, intuitive and automated, the PayFit solution allows employers to manage payroll easily and independently, saving them valuable time by managing all aspects related to payroll (editing pay slips, taking care of social declarations including DSN, mutual insurance, pension, etc.) and to the SIRH (leave & absence, expense reports, entry and exit of employees, entry and exit of employees, monitoring of working time, storage of documents, etc.)

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Payfit is an automated payroll and HR management solution designed to simplify administrative processes for companies. This LinkedIn B2B campaign aimed to support entrepreneurs and startups during company creation by highlighting time savings, efficiency, and operational autonomy provided by the platform. The strategy relied on a multi-format influencer approach to effectively reach HR professionals and early-stage business founders.

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The campaign leveraged six B2B influencers with complementary audiences, combining posts, carousels, videos, and live sessions to maximize reach and engagement. A reinforced media layer, including a live intervention on BFM, amplified visibility. All content showcased concrete Payfit use cases for HR and entrepreneurs, driving qualified traffic, strong engagement, and increased awareness among founders and decision-makers.

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