543,000 impressions LinkedIn
155,000 managers affected
Live 45 min: tens of thousands of replays
Successful launch of Toqla: 543,000 impressions, live event with thousands of participants available for replay, and 100% positive feedback from HR directors and managers.
The Company

Toqla is an integrated offer, designed for catering in hybrid work, which adapts to the needs of employees working both on site and remotely.

Context and Challenges

Toqla is a Sodexo solution designed to address the challenges of workplace dining in a hybrid work environment. Built for both on-site and remote employees, the platform enhances employee experience while supporting HR and workplace wellbeing initiatives. This LinkedIn B2B campaign aimed to support the product launch by educating HR leaders and decision-makers about the practical benefits and added value of the solution.

Objectives of The Campaign
Support the launch of Toqla among HR leaders in a rapidly evolving hybrid workplace environment and employee culture
Highlight Toqla benefits for workplace dining and employee wellbeing within modern hybrid work organizations and HR teams
Increase Toqla brand awareness through engaging LinkedIn content targeting HR decision makers and business leaders B2B
Our Strategy

The campaign activated five influencers specialized in HR, management, and workplace wellbeing to address hybrid work challenges through multiple content formats. Storytelling posts, branded videos, LinkedIn Lives, and educational content showcased the value of Toqla in an engaging and practical way. A studio-produced interview with the founder and a live discussion with a leading management influencer further strengthened launch credibility and audience interaction across the HR community.

The Results
543,000 impressions LinkedIn
155,000 managers affected
Live 45 min: tens of thousands of replays
Examples of Content Created
The actors of this campaign
Benoit Frère
Ludovic Girodon
Amélie F. Guittet
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