Wizbii: Positioning Social Impact as a Strategic Lever for Decision-Makers

About the Company

Wizbii is an innovative platform dedicated to improving young people's purchasing power and facilitating access to financial aid. By combining an online platform available at all times to identify eligible financial assistance, with a human experience delivered by a team of specialized local advisors, Wizbii provides personalized support to young people throughout their journey. The platform addresses a crucial issue: 25% of young people aged 18 to 30 do not apply for the financial aid they are entitled to, primarily due to lack of awareness, fear of administrative procedures, or distrust.

Context and Challenges

In a context where the economic fragility of young people has become a major societal issue, Wizbii sought to position itself not only as a solution for youth, but also as a strategic partner for brands looking to create an authentic connection with this generation. The challenge was twofold: to raise awareness among marketing and communication directors in the banking, insurance, and consumer sectors about the importance of addressing young people in a useful and concrete way, while positioning Wizbii as a lever for impactful communication and real value creation with this audience.

Campaign Objectives

• Strengthen Wizbii's B2B brand awareness and visibility among a qualified professional target audience (marketing directors, communication directors, investors)

• Raise awareness among decision-makers in the banking, insurance, and consumer sectors about the economic fragility of young people as a strategic opportunity

• Identify and engage strategic partners with a call-to-action redirecting to the website to schedule appointments

• Position Wizbii as a bridge between brands and young people seeking financial stability

Our Strategy

For this B2B LinkedIn influence campaign, we deployed an editorial strategy structured around the carousel format, particularly well-suited to the professional platform's dynamics. Under the campaign series title "The Economic Fragility of Young People: A Brand Issue", we partnered with three leading B2B influencers:

• Adrien Chaltiel
• María Jesús Jiménez Hernández
• Carlos Gila

The carousel format (6 to 8 slides) was chosen for its ability to tell a structured story, spark curiosity slide after slide, and maximize engagement on LinkedIn. Each piece of content was designed as a mini-story built around key messages:

• The necessity for brands to address young people's purchasing power in concrete terms
• The expectation for authentic commitments rather than image-based marketing
• Wizbii's role in facilitating access to aid and personalized support
• The opportunity for brands to create connections, address a real need, and reach a qualified young audience

Each publication concluded with a call-to-action inviting decision-makers to join a platform that takes concrete action for youth.

Results

The campaign generated strong visibility and significant engagement with a qualified audience:

• 14,363 views on LinkedIn
• 232 cumulative likes
• 52 engaged comments
• 23 organic shares
• 2.5% average engagement rate

Audience reached: Over 14,000 decision-makers and executives from target sectors (banking, insurance, consumer), including marketing directors, communication directors, and investors.

These results demonstrate the effectiveness of a B2B influence strategy built around social impact messages, delivered by credible voices and distributed through formats optimized for professional engagement on LinkedIn.

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Examples of Content

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