Wizbii: Positioning Social Impact as a Strategic Lever for Decision-Makers

About the Company

Wizbii is an innovative platform dedicated to improving young people's purchasing power and facilitating access to financial aid. By combining an online platform available at all times to identify eligible financial assistance, with a human experience delivered by a team of specialized local advisors, Wizbii provides personalized support to young people throughout their journey. The platform addresses a crucial issue: 25% of young people aged 18 to 30 do not apply for the financial aid they are entitled to, primarily due to lack of awareness, fear of administrative procedures, or distrust.

Context and Challenges

In a context where the economic fragility of young people has become a major societal issue, Wizbii sought to position itself not only as a solution for youth, but also as a strategic partner for brands looking to create an authentic connection with this generation. The challenge was twofold: to raise awareness among marketing and communication directors in the banking, insurance, and consumer sectors about the importance of addressing young people in a useful and concrete way, while positioning Wizbii as a lever for impactful communication and real value creation with this audience.

Campaign Objectives

• Strengthen Wizbii's B2B brand awareness and visibility among a qualified professional target audience (marketing directors, communication directors, investors)
• Raise awareness among decision-makers in the banking, insurance, and consumer sectors about the economic fragility of young people as a strategic opportunity
• Identify and engage strategic partners with a call-to-action redirecting to the website to schedule appointments
• Position Wizbii as a bridge between brands and young people seeking financial stability

Our Strategy

For this B2B LinkedIn influence campaign, we deployed an editorial strategy structured around the carousel format, particularly well-suited to the professional platform's dynamics. Under the campaign series title "The Economic Fragility of Young People: A Brand Issue", we activated five B2B influencers carefully selected for the complementarity of their profiles and the geographical diversity of their communities:

• 🇫🇷 Adrien Chaltiel
• 🇪🇸 María Jesús Jiménez Hernández
• 🇪🇸 Carlos Gila
• 🇩🇪 Franks Schwab
• 🇪🇸 Susana Criado González

The carousel format (6 to 8 slides) was chosen for its ability to tell a structured story, spark curiosity slide after slide, and maximize engagement on LinkedIn. Each piece of content was designed as a mini-story built around key messages:

• The necessity for brands to address young people's purchasing power in concrete terms
• The expectation for authentic commitments rather than image-based marketing
• Wizbii's role in facilitating access to aid and personalized support
• The opportunity for brands to create connections, address a real need, and reach a qualified young audience

The multilingual and international dimension of the campaign — with creators active in France, Spain, and Germany — significantly amplified reach and allowed the campaign to connect with banking sector decision-makers across Europe. Each publication concluded with a call-to-action inviting decision-makers to join a platform that takes concrete action for youth.

Results

The campaign generated strong visibility and significant engagement with a highly qualified audience:

• 21,228 impressions on LinkedIn 
• 367 cumulative likes
• 103 engaged comments
• 35 organic reshares 
• 15 saves 
• 2.4% average engagement rate

Top companies reached: BPI France, BNP Paribas, Santander, BBVA, Visa, NTT DATA, Gulf International Bank, Commerzbank AG, Addiko Bank AG, Minsait…

Beyond the numbers, the campaign generated significant qualitative impact: positive reactions poured in not only through post comments, but also via private messages and emails — a sign of deep engagement and genuine resonance among the targeted decision-makers. Several creators also highlighted Wizbii's strong potential in Spain, particularly among mid-sized banking institutions.

These results demonstrate the effectiveness of a B2B influence strategy built around social impact messages, delivered by credible voices at a European scale and distributed through formats optimized for professional engagement on LinkedIn.

Examples of Content

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