Wizbii is an innovative platform dedicated to improving young people's purchasing power and facilitating access to financial aid. By combining an online platform available at all times to identify eligible financial assistance, with a human experience delivered by a team of specialized local advisors, Wizbii provides personalized support to young people throughout their journey. The platform addresses a crucial issue: 25% of young people aged 18 to 30 do not apply for the financial aid they are entitled to, primarily due to lack of awareness, fear of administrative procedures, or distrust.

In a context where the economic fragility of young people has become a major societal issue, Wizbii sought to position itself not only as a solution for youth, but also as a strategic partner for brands looking to create an authentic connection with this generation. The challenge was twofold: to raise awareness among marketing and communication directors in the banking, insurance, and consumer sectors about the importance of addressing young people in a useful and concrete way, while positioning Wizbii as a lever for impactful communication and real value creation with this audience.

For this B2B LinkedIn influence campaign, we deployed an editorial strategy structured around the carousel format, particularly well-suited to the professional platform's dynamics. Under the campaign series title "The Economic Fragility of Young People: A Brand Issue", we activated five B2B influencers carefully selected for the complementarity of their profiles and the geographical diversity of their communities:

🇫🇷 Adrien Chaltiel

🇪🇸 María Jesús Jiménez Hernández

🇪🇸 Carlos Gila

🇩🇪 Franks Schwab

🇪🇸 Susana Criado González

The carousel format (6 to 8 slides) was chosen for its ability to tell a structured story, spark curiosity slide after slide, and maximize engagement on LinkedIn. Each piece of content was designed as a mini-story built around key messages:

The necessity for brands to address young people's purchasing power in concrete terms

The expectation for authentic commitments rather than image-based marketing

Wizbii's role in facilitating access to aid and personalized support

The opportunity for brands to create connections, address a real need, and reach a qualified young audience

The multilingual and international dimension of the campaign — with creators active in France, Spain, and Germany — significantly amplified reach and allowed the campaign to connect with banking sector decision-makers across Europe. Each publication concluded with a call-to-action inviting decision-makers to join a platform that takes concrete action for youth.