Patyka is a French company specialized in high quality natural cosmetics. The company is committed to using natural and organic ingredients in its products and to adopting sustainable practices in its production processes. Patyka offers a range of skin care, makeup, and fragrance products, as well as hair and body products. The company is also known for its commitment to sustainability and ethics, and has received numerous awards for its sustainability efforts.

‍

Patyka is a French premium natural cosmetics brand committed to organic ingredients and responsible production practices. This LinkedIn B2B campaign aimed to highlight its strong CSR positioning, core values (ethics, excellence, engagement), and employer brand appeal. The agency designed an immersive influencer strategy featuring a workplace wellbeing and management content creator, offering an inside view of Patyka through a structured multi-step storytelling campaign showcasing the company’s people, values, and expertise.

A LinkedIn B2B influencer campaign was built around a workplace wellbeing and management expert acting as a brand ambassador during a two-month immersion at Patyka. Through five structured posts including introductions, vlog-style videos, field visits, and internal department discoveries, the campaign showcased the company’s teams, R&D, and values. This progressive storytelling approach created an authentic narrative that strengthened employer branding and CSR credibility while engaging a highly targeted professional audience.

‍

‍