Square Management is a leading organization in the sustainability and corporate social responsibility (CSR) sector, dedicated to advancing responsible business practices. The company organizes Produrable, a major industry event that brings together ESG (Environmental, Social, and Governance) professionals, sustainability directors, and business leaders to discuss and shape the future of sustainable management practices.

In an increasingly crowded event landscape, standing out and driving meaningful attendance requires more than traditional promotional tactics. Square Management needed to cut through the noise and reach a highly targeted audience of ESG and CSR decision-makers ahead of their Produrable event on October 9th. The challenge was to create authentic, engaging content that would resonate with sustainability professionals while generating genuine interest and conversation around the event's themes and workshops.

For this B2B LinkedIn influence campaign, we partnered with Vincent W. (Ludovic Girodon), a respected professional influencer with strong credibility in the ESG and sustainability sector. The campaign was structured around two complementary content formats to maximize reach and engagement:

• Video Publication – One week before the event

• Infographic Publication – Post-event amplification

The strategic timing of the first publication allowed us to build anticipation and drive event attendance, while the collaboration included Vincent's presence at the Produrable event on October 9th. This authentic participation enabled him to create genuine, experience-based content that resonated with the professional audience.

The coordination between the communications team and Tony (the workshop organizer) was essential in refining the message and ensuring the content accurately reflected the event's value proposition and key themes. This collaborative approach allowed Vincent to develop a comprehensive understanding of the topics and craft posts that spoke directly to the concerns and interests of ESG professionals.