Ringover has demonstrated its superiority in business telephony: ET of ~3% which is above the standard, 600,000 impressions, 200,000 qualified views.
ER 2.9%
130,000 managers affected
600,000 impressions 5 influencers
The Company

Ringover is a Saas software publisher and a European telephone operator that provides businesses with a powerful 100% Cloud communication solution integrating advanced telephony, videoconferencing and collaborative messaging. Their mission is to simplify business telephony!

Context and Challenges

Ringover is a European SaaS cloud communication platform that simplifies business telephony by integrating advanced calling, video conferencing, and collaborative messaging tools. This LinkedIn B2B campaign aimed to increase brand visibility while highlighting product usability for sales teams and HR professionals. In the context of evolving remote and hybrid work environments, the campaign also supported commercial recruitment objectives.

Objectives of The Campaign
Increase Ringover visibility and awareness among sales teams and HR decision makers through targeted LinkedIn B2B strategy
Highlight Ringover ease of use and key features for modern high performing sales teams in digital workplaces
Drive engagement and support sales recruitment through high impact influencer content on LinkedIn B2B channels
Our Strategy

The campaign activated five influencers from sales, HR, and leadership backgrounds to produce content aligned with Ringover’s target audiences. Through videos, polls, and engaging posts, the content showcased the platform’s benefits for business communication and team efficiency. This multi-format storytelling approach increased brand visibility while producing high-quality assets reusable across Ringover’s own marketing channels.

The Results
ER 2.9%
130,000 managers affected
600,000 impressions 5 influencers
Examples of Content Created
The actors of this campaign
Amélie F. Guittet
Florent De Lecluse
Nicolas Demarthe
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