About the Company
Onepage is a no-code web creation platform that empowers businesses, freelancers, and agencies to build high-performing websites, landing pages, funnels, and linktrees, all in one place. With the innovative Onepage AI feature that generates fully functional websites from a single prompt in under 60 seconds, Onepage helps users save time, reduce costs, and boost conversions through a fast, reliable, and all-in-one digital solution.
Context and Challenges
In a crowded no-code website building market, Onepage needed to reach decision-makers across the UK, US, France, Spain, Italy, and Poland who were frustrated with existing solutions. Their target audiences (marketing managers, agency owners, freelancers, consultants, and founders) faced three critical pain points:
Speed bottlenecks: Getting campaigns live took weeks of waiting on developers and designers, causing missed opportunities.
Tool fragmentation: Juggling 5+ different tools that didn't integrate created logistical nightmares and wasted time.
Unprofessional results: This patchwork approach led to messy customer journeys that weakened their brand.
The challenge was to demonstrate Onepage's value authentically across multiple markets through trusted voices who could provide real-world social proof.
Campaign Objectives
- Position Onepage as the essential solution for modern business needs through real-world endorsements
- Drive awareness and credibility among B2B decision-makers, freelancers, and agencies
- Demonstrate core value propositions: launch in minutes (not weeks), one tool (not ten), and professional results
- Generate qualified leads through authentic influencer endorsements
- Establish market penetration across six countries with localized, native-language content
Our Strategy
We deployed a comprehensive multi-country LinkedIn influencer campaign targeting B2B professionals across six markets. We partnered with carefully selected LinkedIn thought leaders including:
- LinkedIn growth strategists and personal branding experts
- B2B content marketers and SEO specialists
- Founders, agency owners, and marketing strategy leads
- Career coaches and HR professionals
Each influencer was selected based on their alignment with Onepage's target sectors (Marketing & Advertising, Tech/SaaS, Professional Services, Creative/Design) and their ability to reach decision-makers at companies ranging from solopreneurs to 500+ employees.
Results
The campaign is generating substantial visibility and engagement across multiple markets:
Current Campaign Metrics:
- 90,000+ total impressions across all markets
- 1.77% average engagement rate across all publications
- Highly qualified views: The campaign is successfully reaching key decision-maker roles including marketing managers, founders, CEOs, growth marketers, consultants, and agency owners across target sectors
The campaign validates LinkedIn's power for B2B influencer marketing when combined with credible thought leaders. The structured content format proves effective across markets while maintaining authenticity. Text-only posts perform particularly well, demonstrating the value of authentic storytelling over heavily designed content. The multi-country approach successfully shows that influencer marketing scales across borders when influencers are matched to local markets and given creative freedom.
This campaign is currently ongoing, with additional influencer partnerships being activated across all six target markets to continue building awareness and driving qualified leads for Onepage. Results will continue to grow as new collaborations are deployed.
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