Le Tanneur: Strengthening Brand Authority Through Targeted LinkedIn Influence

About the Company

Le Tanneur is a prestigious French leather goods brand, renowned for its artisanal craftsmanship and exceptional leather creations. The brand embodies French elegance and appeals to a demanding clientele seeking high-quality accessories that combine tradition and modernity.

Context and Challenges

In a highly competitive luxury leather goods market, Le Tanneur must continually reinforce its position among entrepreneurs, founders, marketing directors, and designers — a premium audience that is particularly active on professional social networks.

The challenge was to create an authentic influence campaign that would highlight the brand while driving qualified traffic to the website and sign-up forms, in a context where the target audience is constantly approached by numerous luxury brands.

Campaign Objectives

• Strengthen Le Tanneur’s brand awareness and authority
  
  
• Obtain authentic and credible product endorsements
  
  
• Increase traffic to the website, sign-up forms, and LinkedIn page

Our Strategy

For this B2B LinkedIn influence campaign, we chose a premium and highly targeted approach with 2 influencers selected for their credibility among decision-makers and entrepreneurs.

Strategic influencer selection:

• Saffron: 35,773 qualified views, 6M followers, 1.05% engagement rate
  
  
  • Expertise: Freelance, Self-management, Marketing, Copywriting
    
    
  • Audience: 25–50 years old, Founders, Executives, HR, Start-ups
    
    
• Luke: 24,400 qualified views, 10M followers, 1.36% engagement rate
  
  
  • Expertise: Brand image, Awareness, Consistency, B2B Lead Generation
    
    
  • Audience: 25–50 years old, HR, Consultants, Founders, Executives
    
    

Premium approach:

• 2 personalized leather bag gifts for the influencers
  
  
• 2 brand collaboration posts
  
  
• Rights granted on created content
  
  
• Focus on authenticity and quality rather than quantity
  
  

Results

The campaign delivered outstanding results from just 2 posts:

Visibility & Reach

• Between 60,000 and 80,000 views on LinkedIn
  
  
• Between 150,000 and 180,000 impressions on LinkedIn
  
  
• 10,000+ SMEs, founders, marketing directors, and designers reached (excluding reshares)
  
  

These results demonstrate that a targeted, premium influence strategy can deliver significant impact with optimized resources. The campaign effectively engaged a decision-maker and entrepreneur audience, strengthening Le Tanneur’s authority in the accessible luxury market.

Examples of created content

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