Le Tanneur is a prestigious French leather goods brand, renowned for its artisanal craftsmanship and exceptional leather creations. The brand embodies French elegance and appeals to a demanding clientele seeking high-quality accessories that combine tradition and modernity.

In a highly competitive luxury leather goods market, Le Tanneur must continually reinforce its position among entrepreneurs, founders, marketing directors, and designers — a premium audience that is particularly active on professional social networks.

The challenge was to create an authentic influence campaign that would highlight the brand while driving qualified traffic to the website and sign-up forms, in a context where the target audience is constantly approached by numerous luxury brands.

For this B2B LinkedIn influence campaign, we chose a premium and highly targeted approach with 2 influencers selected for their credibility among decision-makers and entrepreneurs.

Strategic influencer selection:

• Saffron: 48,251 qualified views, 6M followers, 1.38% engagement rate
  
  
  • Expertise: Freelance, Self-management, Marketing, Copywriting
    
    
  • Audience: 25–50 years old, Founders, Executives, HR, Start-ups
    
    
• Luke: 19,939 qualified views, 10M followers, 2.10% engagement rate
  
  
  • Expertise: Brand image, Awareness, Consistency, B2B Lead Generation
    
    
  • Audience: 25–50 years old, HR, Consultants, Founders, Executives