Edenred is a French group offering payment solutions for specific uses at the service of businesses, employees and retailers. In particular, Edenred is the creator of the Ticket Restaurant® & a pioneer in well-being at work.

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Edenred is a leading French company specializing in specific-purpose payment solutions and a pioneer in workplace wellbeing, best known for Ticket Restaurant. This LinkedIn B2B campaign aimed to strengthen brand awareness in France while promoting its new remote work platform and mobility solutions to business decision makers. The goal was to position Edenred as a key player in the evolution of modern workplace structures.

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The campaign activated three carefully selected B2B influencers with strong relevance to HR and executive audiences. Through videos, posts, and live sessions, the content showcased Edenred’s new solutions and their practical benefits for organizations. This storytelling-driven approach simplified complex offerings while increasing visibility and engagement around the brand.

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