The Company
Cegid is the European leader in cloud management solutions for professionals in human resources (payroll, talent management), finance (ERP, treasury, taxation), accounting expertise, retail and entrepreneurship professionals.
Context and Challenges
CEGID is very well known for its accounting solutions and wants to establish itself on the ERP market while modernizing its image.
Objectives of The Campaign
Increase awareness and visibility of CEGID and its XRP Flex product on LinkedIn among key decision-makers.
Position CEGID as a trusted partner for CFOs and senior business executives across target industries.
Boost LinkedIn engagement by showcasing the performance, reliability, and value of XRP Flex.
Our Strategy
In order to make an audience of CFOs, accountants and managers aware of the challenges of an ERP in a very concrete and pragmatic way, we selected 4 influencers with very complementary communication profiles.
Our ambition : build a content strategy on Linkedin to demystify the concept of ERP thanks to diverse formats (6 posts, 2 videos), educational and engaging.
The Results
6,400 finance professionals reached
ER 1.4%
78 000 impressions
4 influencers
Examples of Content Created
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