‍Modernizing the image of a leader and making the ERP world accessible through influence‍

The company

Cegid is the European leader in cloud management solutions for professionals in human resources (payroll, talent management), finance (ERP, treasury, taxation), accounting expertise, retail and entrepreneurship professionals.

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Context and challenge

CEGID is very well known for its accounting solutions and wants to establish itself on the ERP market while modernizing its image.

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Objectives of the campaign

Develop the reputation and visibility of the CEGID brand and its XRP Flex product on Linkedin
Position the brand as a preferred partner for financial decision makers and managers

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Our strategy

In order to make an audience of CFOs, accountants and managers aware of the challenges of an ERP in a very concrete and pragmatic way, we selected 4 influencers with very complementary communication profiles.

Romain Maltrud - Finance expert
Mehdi Saoud - Finance expert
Caroline Rousset - Digital marketing expert for entrepreneurs
Pierre Alexandre Marcaillou - Finance expert

Our ambition : build a content strategy on Linkedin to demystify the concept of ERP thanks to diverse formats (6 posts, 2 videos), educational and engaging.

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