Rakuten is the largest electronics trading company in Japan and the third largest e-commerce marketplace company in the world. Rakuten provides a variety of services focused on consumers and businesses, including e-commerce, electronic reading, travel, banking, securities, credit cards, electronic money, electronic money, portal and media, online marketing, and professional sports.

The service highlighted during this campaign is: Rakuten Fulfilment Network, a comprehensive logistics service model covering the handling, storage, packaging and shipping of orders in order to allow retailers to regain control of the fulfillment of their orders, while supporting the development of the activity of e-logistics players. This offer is aimed at small retailers as well as big brands, in France, Europe and internationally.

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Rakuten is a global e-commerce leader offering a wide range of digital and financial services, including advanced logistics solutions. This LinkedIn B2B campaign focused on promoting Rakuten Fulfillment Network through a customer satisfaction lens, addressing real challenges faced by e-merchants. The agency created an innovative influencer-led concept based on negative customer reviews, turning them into proof of logistical performance and reliability to reposition the service value proposition.

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The campaign relied on carefully selected B2B influencers with audiences made up of e-commerce professionals and decision-makers. Using real negative customer reviews as a starting point, they highlighted key operational issues such as delivery delays and lost parcels, then demonstrated how Rakuten Fulfillment Network solves them. Distributed across LinkedIn through multiple influencer posts, the strategy blended disruptive storytelling with concrete service proof to drive engagement and understanding.

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