The Lefebvre Dalloz Group is the leader in legal and fiscal knowledge. A leader in publishing, legal and professional training, the group supports companies in developing the skills of their teams in law, HR and management through practical and innovative solutions.

As part of the launch of its Genia-L solution, first generative artificial intelligence (AI) using exclusively reliable legal content, LEFEBVRE DALLOZ has launched an influence campaign on Linkedin

Combined with the promotion of historical reference tools, this campaign aims to de-dramatize the use of AI in the exercise of legal or financial professions and highlight its advantages.

We imagined and organized an engaging and impacting BtoB influence campaign around a simple but extremely effective concept:

“I tested for you”

A question => 2 answers, that of the influencer and the one generated by the Genia-l solution

First of all, we identified 3 influencers who were strategically chosen for the complementarity of their profiles and communities.

Each of them had the chance to attend the launch of the first legal AI, Genia-L, launched on the French market during a physical event at La Défense!
First tests of the tool live with the Lefebvre Dalloz teams before challenging this tool by themselves with a key question in their business practice.
The example of Florence “What can an employer do when faced with the unjustified absence of an employee? ”

In the end, a device of 13 publications including 6 videos that trace the confrontation the response of the “human” expert versus the “Genia-l” expert

The answer is clear: AI will not replace a good lawyer but is an exceptional resource to optimize its performance!