Shine is a responsible neobank, which simplifies the banking and administrative experience of its customers, thanks to a balance between innovative services and online support by a team of experts available 7 days a week.

‍

‍

Shine is a responsible neobank that simplifies banking and administrative management for small businesses and freelancers through a digital platform supported by expert assistance available 7 days a week. This LinkedIn B2B campaign aimed to increase brand awareness while highlighting its services and supporting its strategic repositioning toward small business audiences. The goal was to position Shine as a modern, accessible banking solution tailored to entrepreneurs.

‍

The campaign relied on a curated selection of influencers identified through internal tools to effectively reach small business owners and entrepreneurs. By combining multiple formats such as live sessions, carousels, videos, and posts, the content showcased practical use cases of Shine’s platform. This multi-format approach increased visibility while supporting the brand’s strategic repositioning toward the TPE segment.

‍