The Revue Fiduciaire Group is a French publishing company specialized in the fields of taxation, human resources, payroll, wealth and expert products. Their mission is to provide clear and factual information to help professionals deal with regulatory changes and support entrepreneurs.

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Revue Fiduciaire needed to increase awareness and visibility of its brand and promote its legal training module for managers, particularly around topics like moral harassment. The challenge was to position this content as both useful and relevant for HR and managerial audiences while also generating qualified leads. The brand also aimed to strengthen its credibility in the HR and legal learning space.

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We deployed a LinkedIn influencer campaign with HR and legal-focused creators to promote a series of educational posts around the training module. The content was designed to be pedagogical and awareness-driven, highlighting the importance of training managers on sensitive HR issues. Influencers combined written and visual formats to reach their professional communities. The strategy focused on credibility, education, and lead generation through trusted voices.

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