The goals

• Brand awareness and visibility of the Groupe Revue Fiduciaire brand
• Valorization of the legal training module for “Manager” profiles
• Sharing an exclusive offer
• Generate leads

The company

The Revue Fiduciaire Group is a French publishing company specialized in the fields of taxation, human resources, payroll, wealth and expert products. Their mission is to provide clear and factual information to help professionals deal with regulatory changes and support entrepreneurs.

Our expertise

For this campaign, the brand collaborated with four HR influencers from the label who put their visibility and reputation on LinkedIn at the service of it. These influencers who particularly appreciate brand recognition in the world of human resources. Together, in close collaboration with Revue Fiduciaire, we have defined a powerful and impacting communication axis for the six publications planned as part of this campaign. The aim was to be able to present the “moral harassment” training capsule by emphasizing the need to train and raise awareness among managers. The tone was therefore intended to be educational and informational. Influencers were thus able to create textual and visual content to promote the brand to their community. This strategy allowed the brand to reach a wider audience thanks to the visibility of influencers on LinkedIn, while strengthening its credibility and reputation in the human resources sector.

Results

With a total of 6 publications including 1 newsletter, this campaign totals a result of 150,000 to 200,000 qualified views!

The posts generated +1,000 likes , + 100 comments, 50 reshares and a 100% positive feedback rate!

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Examples of content created

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