Alan is the 100% digital health insurance that allows you to take care of yourself and those you love, in a more transparent and personal way at work.
Alan is a fully digital health insurance company offering a modern, transparent, and personalized approach to workplace wellbeing. This LinkedIn B2B campaign aimed to improve brand perception and strengthen Alan’s position as a leading voice in health and quality of life at work. Through educational and human-centered content, the campaign raised awareness among companies about workplace wellbeing and employee care.
The campaign leveraged a curated selection of influencers identified through internal tools to reach HR professionals and executives focused on workplace wellbeing. Using simple yet effective formats such as polls and LinkedIn posts, the content delivered key messages around QVT and employee health. This targeted approach helped increase engagement while strengthening Alan’s positioning as a key player in workplace wellbeing.
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