The objective of Accès Libre is to allow users with disabilities to know the accessibility of an establishment before going there. The user will be able to contribute collaboratively to enriching the database by describing an establishment visited or by giving feedback on his experience.

Accès Libre needed to increase awareness and adoption of its platform, which provides accessibility information for public places for people with disabilities. The challenge was to reach both institutional decision-makers (HR leaders, companies, public organizations) and engaged communities concerned with accessibility. Despite its public interest mission, the platform lacked visibility and active contribution from users. This required a campaign capable of combining awareness, engagement, and community participation.

We built a LinkedIn influencer campaign using two B2B creators with complementary audiences: HR leaders and accessibility-focused communities. The content combined educational messaging and real-life storytelling to raise awareness about disability and accessibility challenges. Each influencer created original video content to make the topic more tangible and engaging. The strategy aimed to drive both visibility for Accès Libre and active platform adoption.