160,000 qualified views
560,000 impressions 5 influencers
3,000 likes 150,000 executives reached
Engaged 150,000 executives on CSR and QWL issues in companies, with 3,000 likes and a white paper shared with HR decision-makers.
The Company

FoodChéri is a virtual restaurant that delivers more than 2500 fresh meals a day in Paris and its inner suburbs. The dishes are cooked in their kitchen in Montreuil. Very committed to responsible food, Foodcherry works mainly with products from organic or sustainable agriculture.

Context and Challenges

FoodChéri is a responsible food delivery company providing fresh meals prepared with organic and sustainably sourced ingredients. This LinkedIn B2B campaign aimed to increase brand visibility while promoting its CSR and workplace wellbeing commitments to companies and HR professionals. Through educational and engaging content, the campaign highlighted FoodChéri’s workplace catering solutions as well as its white paper focused on practical actions to improve office life.

Objectives of The Campaign
Promote FoodChéri and its responsible workplace catering solutions to companies and HR leaders on LinkedIn platforms
Highlight the CSR and workplace wellbeing white paper through actionable content focused on improving office culture sustainably
Increase FoodChéri visibility and awareness using influencer content centered on responsible food and workplace wellbeing topics
Our Strategy

The campaign relied on five influencers selected for their relevance to CSR, workplace wellbeing, and sustainable food topics. Through a storytelling strategy combining LinkedIn posts and videos, the content showcased FoodChéri’s commitments and workplace catering solutions in a practical and engaging way. This editorial approach strengthened brand credibility while driving engagement and visibility among a qualified HR-focused audience.

The Results
160,000 qualified views
560,000 impressions 5 influencers
3,000 likes 150,000 executives reached
Examples of Content Created
The actors of this campaign
Benoit Frère
Ludovic Girodon
Nicolas Demarthe
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