The goals

CSR, QWL, visibility and brand awareness Foodcherry :

• Brand valorization Foodcherry
• Sharing the white paper “7 concrete actions in business to change the world - starting with office life”
• Valorization of actions put forward as part of the RSE/QVT policy
• Highlighting catering solutions in businesses of Foodcherry

The company

FoodChéri is a virtual restaurant that delivers more than 2500 fresh meals a day in Paris and its inner suburbs. The dishes are cooked in their kitchen in Montreuil. Very committed to responsible food, Foodcherry works mainly with products from organic or sustainable agriculture.

Our expertise

The numerous meetings held with Foodcherry allowed us to better identify their goals and targets. Thus, we were able to present them with 5 influencers who coincided perfectly with their values. Their communities were the core target of the company. Thus, in collaboration with the influencers of this campaign, we took care to develop a powerful storytelling through a multitude of formats (video and posts).

Results

The results of this campaign are satisfactory with a total of 7 content productions, and + 150,000 executives reached, we met the objectives set by Foodcherry, which recorded a strong increase in brand awareness and commitment.

The posts generated a lot of reactions; +3,000 likes, +160k impressions, +300 comments and a 100% positive comment rate!

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Examples of content created

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