Serious Factory: Amplifying the awareness of virtual training through LinkedIn Influence

About the Company

Serious Factory is a publisher of innovative educational solutions for training. Thanks to its expertise in educational engineering and gamification, Serious Factory supports its clients throughout the training program to make it truly effective: knowledge acquisition (Digital Learning modules, Serious Games, Blended Learning, etc.), skills development and reinforcement (practical exercises, behavioral simulator, etc.), content updates, and daily skills monitoring.

Context and Challenges

In a professional training market undergoing a full digital transformation, SERIOUS FACTORY needed to position itself as a key player for HR decision-makers, training managers, and talent management leaders within large enterprises, SMEs, and mid-sized companies.

The main challenge was to strengthen brand awareness and visibility while effectively showcasing the Virtual Training Suite to a highly specialized target audience. The goal was to generate qualified leads in a complex B2B ecosystem where training investment decisions require an expert and credible approach.

Campaign Objectives

Raising awareness and visibility of the Serious Factory brand
Promoting the Virtual Training Suite solution, particularly the VTS Editor software and the VTS Perform platform
Generating leads for HR, training, and talent management decision-making targets within large companies (SMEs, mid-caps)

Our Strategy

For this B2B LinkedIn influence campaign, we implemented a six-month multi-influencer strategy, collaborating with 9 opinion leaders specializing in HR, training, and educational technologies.

Selection of expert influencers:

Ludovic Girodon: Management/Training, 60k+ LinkedIn contacts, 2.05% engagement rate
Xavier Petitpez: Trainer–Marketing–Career Development, 29k+ LinkedIn contacts, 1.49% engagement rate
Florent de l’écluse: Tech/SaaS tools for SMEs and startups, 17k+ LinkedIn contacts, 1.36% engagement rate
Plus 6 other recognized experts in their respective fields

Diversity of content formats:

10 influencer posts in collaboration with the brand
1 LinkedIn Live
1 tutorial video
1 media push
A mix of posts (text/image/carousel), videos, and interactive content

Results

The campaign generated outstanding results over six months:

Between 140,000 and 280,000 LinkedIn views
151,596+ cumulative views across all posts
4,100+ HR professionals and training specialists reached (excluding reshares and recruiters)

These results highlight the effectiveness of a structured B2B influence strategy, combining sector expertise, content diversity, and targeted distribution to reach a highly qualified professional audience in the digital training sector.