Serious Factory is a publisher of innovative educational solutions for training. Thanks to its expertise in educational engineering and gamification, Serious Factory supports its clients throughout the training program to make it truly effective: knowledge acquisition (Digital Learning modules, Serious Games, Blended Learning, etc.), skills development and reinforcement (practical exercises, behavioral simulator, etc.), content updates, and daily skills monitoring.

In a professional training market undergoing a full digital transformation, SERIOUS FACTORY needed to position itself as a key player for HR decision-makers, training managers, and talent management leaders within large enterprises, SMEs, and mid-sized companies.

The main challenge was to strengthen brand awareness and visibility while effectively showcasing the Virtual Training Suite to a highly specialized target audience. The goal was to generate qualified leads in a complex B2B ecosystem where training investment decisions require an expert and credible approach.

For this B2B LinkedIn influence campaign, we implemented a six-month multi-influencer strategy, collaborating with 9 opinion leaders specializing in HR, training, and educational technologies.

Diversity of content formats:

10 influencer posts in collaboration with the brand
1 LinkedIn Live
1 tutorial video
1 media push
A mix of posts (text/image/carousel), videos, and interactive content

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