HubSpot is a company that specializes in marketing, sales, and customer service software, designed to help businesses grow effectively and sustainably. Their solutions allow teams to strengthen their connections with customers by offering a unified platform optimized by AI that includes customer engagement software, intelligent CRM, a connected ecosystem with more than 1,600 integrations within its application marketplace, a dynamic community, and training and educational resources with HubSpot Academy

Businesses, especially French SMEs, often encounter difficulties in integrating CRM solutions and taking advantage of their functionalities to manage customer data and optimize interactions.

And HubSpot is often perceived as a tool reserved for large companies or international startups.

Our challenge: to make HUBSPOT an eligible brand by SMEs, ETIs who wish to integrate or change a CRM solution

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In order to captivate an audience of professionals working in various contexts and to demonstrate Hubspot's values of inclusiveness, accessibility and diversity, we have imagined a campaign that is both fun, innovative and instructive: the Hubsprint challenge.
Based on a new communication concept on Linkedin, namely a mini-series in 6 video episodes with 2 teams of 3 influencers who are competing around marketing challenges in real time on the Hubspot solution.

And finally, a winning team revealed on a TV set!

So we selected 6 content creators with highly complementary personalities, expertise and marketing skills, including an influencer with a disability.

Everyone was able to create authentic and interactive practical cases such as creating a Hubspot account, generating a series of images via Breeze AI, or designing a fictional website!

Challenges met with brilliance and smiles that gave rise to one of the educational and engaging videos broadcast on Linkedin.

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