Pipedrive: Driving Sales Conversations Through Targeted Influence

About the Company

Pipedrive is a cloud-based sales CRM designed by salespeople for salespeople, launched in Estonia in 2010. It simplifies pipeline management, lead tracking, deal automation, and reporting, all through a highly visual and intuitive interface. Used by over 100,000 companies across the globe, Pipedrive empowers SMBs to streamline their sales processes and close deals faster.

Context & Challenges

In a market where CRM platforms are becoming increasingly sophisticated and competitive, Pipedrive stands out as a sales tool built specifically for sales teams, focusing on simplicity, automation, and measurable results.

The challenge now is to strengthen its positioning as a trusted partner for SMBs and sales professionals, while increasing visibility in key B2B communities. This includes leveraging LinkedIn B2B marketing and targeted influence strategies to connect with decision-makers, generate leads, and showcase the platform’s value in driving consistent sales growth.

Campaign Objectives

• Increase brand awareness among SMB decision-makers and sales professionals

• Leverage professional content creators to engage the target audience with relevant and high-value content

Our Strategy

For this LinkedIn B2B influence campaign, we partnered with Fabienne Niehues, a professional influencer and entrepreneur with strong credibility in the German market.

The collaboration resulted in one influencer publication created in partnership with Pipedrive, tailored to resonate with German-speaking SMB owners and sales professionals. In her post, she shared her personal experience of investing in a CRM as a key step for business success. She emphasized Pipedrive’s strengths ease of use showing how it provides both structure and an overview for managing processes effectively.

Results

The campaign delivered strong visibility and engagement :

• 32K views on LinkedIn
• 35K impressions on LinkedIn
• +5,000 decision-makers and entrepreneurs reached

These results highlight the effectiveness of combining authentic influencer storytelling with targeted distribution to reach a highly relevant professional audience.

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