Cegid is the European leader in cloud management solutions for professionals in human resources (payroll, talent management), finance (ERP, treasury, taxation), accounting expertise, retail and entrepreneurship professionals.

Cegid needed to establish thought leadership in AI-driven HR solutions within the competitive UK market. Traditional marketing wasn't effectively reaching sophisticated HR professionals who required authentic, expert-driven insights to navigate AI integration challenges. The goal was to position Cegid as a strategic partner, not just a software provider, helping HR teams embrace the future of work through data-driven approaches.

Partner with three established LinkedIn influencers specializing in HR, recruitment, and talent acquisition

Co-create a comprehensive 2025 HR Trends Report to serve as valuable lead magnet content

Develop a targeted content roadmap focusing on key HR challenges: onboarding, retention, reskilling, and AI implementation

Execute coordinated LinkedIn campaigns targeting HR managers, TA specialists, and recruitment professionals across the UK

Leverage influencers' combined reach of about 200K+ followers to amplify messaging and drive organic engagement