Cadtual is a French company that has specialized in object-based communication for nearly 50 years. Their mission: to transform each object into a vector of emotion, visibility and loyalty. From SMEs to large groups, they support brands in the design of tailor-made campaigns, by offering a wide, customizable offer that is always attentive to trends.

In a context where digital communication is taking a predominant place, Cadtual wishes to assert its role as an expert.

Our challenge is to reposition the brand as a strategic, modern and accessible player, capable of supporting brands in their communication objectives through advertising objects that are relevant, current and in line with their values.

For this campaign, we collaborated with 3 reference influencers, each recognized for their expertise in digital:

Together, we built a strategy of varied contents and engaging, including 9 publications, an exclusive newsletter and a bonus post.

The formats used:

• Carousels, visual images
• Videos in the form of testimonies, reinforcing storytelling and authenticity
• Competitions, generating a peak of engagement, with an inclusive mechanism: even non-winners benefited from promotional codes shared by influencers

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All structured around a digital advent calendar, whose flagship event hosted by Inès generated 152 registrations.

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Each piece of content included a clear call to action, redirecting to a commercial offer put forward by the influencers.

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