Cadactual: when the advertising object becomes a lever thanks to influence

The company

Cadtual is a French company that has specialized in object-based communication for nearly 50 years. Their mission: to transform each object into a vector of emotion, visibility and loyalty. From SMEs to large groups, they support brands in the design of tailor-made campaigns, by offering a wide, customizable offer that is always attentive to trends.

Context and challenge

In a context where digital communication is taking a predominant place, Cadtual wishes to assert its role as an expert.

Our challenge is to reposition the brand as a strategic, modern and accessible player, capable of supporting brands in their communication objectives through advertising objects that are relevant, current and in line with their values.

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Objectives of the campaign

• Develop the visibility and the reputation of Cadactuel among business managers and marketing decision-makers

• Generate Leads qualified by valuing The offer by Cadactuel

• Increase traffic to the website by stimulating The interest and The commitment Of the target

Our strategy

For this campaign, we collaborated with 3 reference influencers, each recognized for their expertise in digital technology:

• Jonathan Chan, expert in social media and artificial intelligence
• Khalil Ahmed, web designer and digital project manager
• Inès Sivignon, SEO web editor and trainer

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Together, we built a strategy of varied contents and engaging, including 9 publications, an exclusive newsletter and a bonus post.

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Les formats mobilized:

• Carousels, visual images
• Videos in the form of testimonies, reinforcing storytelling and authenticity
• Competitions, generating a peak of engagement, with an inclusive mechanism: even non-winners benefited from promotional codes shared by influencers

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All structured around a digital advent calendar, whose flagship event hosted by Inès generated 152 registrations.

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Each piece of content included a clear call to action, redirecting to a commercial offer put forward by the influencers.

Results

It is a great success for this campaign!

With a total of

• + 140,000 impressions on LinkedIn
• 86 reshares

And a target reached with

• + 3,600 Founders
• + 1 460 Marketing Decision Makers

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Example of content created

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