OPCO ATLAS is a French skills operator that supports companies and employees in professional skills development. Specializing in the consulting, communication and events sectors, OPCO ATLAS plays a key role in professional training and apprenticeships, facilitating access to careers and promoting professional pathways to young talent.

In a context where careers in consulting, communication and events are rapidly evolving, particularly with the integration of new technologies and the growing importance of CSR and accessibility issues, OPCO ATLAS faces a major challenge: how to effectively inspire and raise awareness among the younger generation about these dynamic sectors?

The challenge is to increase brand visibility and awareness among a young audience (18-25 years old, primarily Bac+2 level), while showcasing the diversity and richness of these professions. This involves creating authentic and engaging dialogue on platforms where this audience is present, particularly LinkedIn, and presenting these careers in a concrete and attractive way.

For this LinkedIn B2B influence campaign, we partnered with Margot Daugieras, a young professional content creator whose profile authentically resonates with the targeted young audience.

The collaboration resulted in four strategic publications addressing key themes for young professionals:

• Apprenticeships in Events - A carousel presenting the opportunities and benefits of apprenticeships in the sector
• CSR & Events - A carousel exploring the importance of social and environmental responsibility in these professions
• AI & Events - A post about the integration of artificial intelligence in the events sector
• Accessibility in Events - A post highlighting accessibility and inclusion issues

Each piece of content was designed in partnership with OPCO ATLAS to offer an educational and inspiring approach, while remaining authentic to Margot's voice.