About the Company

OPCO ATLAS is a French skills operator that supports companies and employees in professional skills development. Specializing in the consulting, communication and events sectors, OPCO ATLAS plays a key role in professional training and apprenticeships, facilitating access to careers and promoting professional pathways to young talent.

Context and Challenges

In a context where careers in consulting, communication and events are rapidly evolving, particularly with the integration of new technologies and the growing importance of CSR and accessibility issues, OPCO ATLAS faces a major challenge: how to effectively inspire and raise awareness among the younger generation about these dynamic sectors?

The challenge is to increase brand visibility and awareness among a young audience (18-25 years old, primarily Bac+2 level), while showcasing the diversity and richness of these professions. This involves creating authentic and engaging dialogue on platforms where this audience is present, particularly LinkedIn, and presenting these careers in a concrete and attractive way.

Campaign Objectives

• Increase OPCO ATLAS brand visibility and awareness
• Showcase careers in consulting, communication and events
• Inspire and raise awareness among young people about these professions

Our Strategy

For this LinkedIn B2B influence campaign, we partnered with Margot Daugieras, a young professional content creator whose profile authentically resonates with the targeted young audience.

The collaboration resulted in four strategic publications addressing key themes for young professionals:

• Apprenticeships in Events - A carousel presenting the opportunities and benefits of apprenticeships in the sector
• CSR & Events - A carousel exploring the importance of social and environmental responsibility in these professions
• AI & Events - A post about the integration of artificial intelligence in the events sector
• Accessibility in Events - A post highlighting accessibility and inclusion issues

Each piece of content was designed in partnership with OPCO ATLAS to offer an educational and inspiring approach, while remaining authentic to Margot's voice.

Results

The campaign generated strong visibility and exceptional engagement:

• 17,000+ impressions on LinkedIn
• 4,366 young people (18-25 years old, primarily Bac+2 level) reached
• 4% engagement rate (10x higher than the national LinkedIn average of 0.41%)
• 415 likes, 259 comments and 12 shares

The publications notably reached key companies and organizations such as Team for the Planet, Carrefour, AKTO, France Travail, APF, and ISEFAC Bachelor, demonstrating distribution among relevant sector players.

These results underscore the effectiveness of an authentic influence strategy combined with quality educational content to engage a young, professional audience on LinkedIn.

Ready to amplify your B2B message with authentic influence? Let's create your next success story together.

Examples of Content Published