THE OBJECTIVES

• Visibility and notoriety of the American Express brand
• Appropriation of the figures of the VSE 2022 observatory
• Valuing the support of American Express to entrepreneurs/VSEs who may feel alone in the management of their cash flow by underlining the agility and flexibility of the AMEX solution to support companies in dealing with inflation, late payments...

The company

American Express is an american company that specializes in payment methods, including payment cards and traveler's checks.

Our expertise

For this campaign, 6 of the label's influencers put their visibility and notoriety on LinkedIn at the service of this brand that they particularly appreciate. In collaboration with the brand and the influencers, we defined a powerful and impactful communication axis for the 8 planned publications in order to make the brand shine on LinkedIn for the duration of the actions.

Results

With a total of 8 influencer publications, 1 live studio product, a reusable video and an appearance in a newsletter dedicated to entrepreneurship. This campaign has had over 200,000 qualified views, reached over 1300 founders and has been re-shared hundreds of times. The posts generated 500+ likes, 300+ comments and a 100% positive comment rate!

‍

Examples of content produced

‍

‍

‍