THE OBJECTIVES

• Visibility: reach the influencers' audiences selected by the agency who are likely to consume Quickbooks' product (accounting tool for VSEs/ SMEs)
• Brand awareness: make Quickbooks a must-have tool onLinkedIn and stand out from the competition with an authentic communication focused on the problems of executives and freelancers.

The company

Quickbooks is an accounting software that adapts to all types of companies to simplify their management.

Our expertise

Our expertise allowed us to recommend seven of the most relevant influencers to Quickbooks for their influencer communication campaign on LinkedIn. These influencers' communities reflect the company's targets, namely: salespeople, human resources managers, and users of SAAS tools. We worked with the campaign's influencers to develop a powerful storytelling campaign using different formats (roundtable videos, interviews, video tools, carousels, surveys and posts). 

Results

This strategy was effective! We produced 14 contentproductions and reached 190,000+ sales and HR people. We met and exceededQuickbooks' objectives and recorded a significant increase in awareness andengagement on LinkedIn.

The posts generated a lot of reactions; +1,341 likes, 665kimpressions, +600 comments and a 100% positive comment rate.

Examples of content produced

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