THE OBJECTIVES

  • Make "Yousign" a reference regarding electronicsignature and its American competitor
  • Promote its French legal expertise
  • Increase brand awareness and visibility
  • Present the Yousign solution to company managers, project managers, legal managers, HRDs, HRMs and entrepreneurs
  • Promote the product's time saving qualities and effectiveness

The company

Yousign is a French electronic signature solution, which is legal and easy to use for all your documents.

Our expertise

We offered Yousign a differentiating feature on LinkedIn with a carte blanche for influencers to create posts using their expertise and individual experiences of contract signing.

The 4 influencers selected for this B2B influence campaign on LinkedIn are HR experts, entrepreneurs and Tech experts. They reflect Yousign's typical persona. We worked with the influencers to develop original content.

Results

The posts reached over 458k executives on LinkedIn and generated +800 likes, +131k impressions, +100 comments and a 100% positive comment rate!

Examples of content produced

Nicolas Demarthe x Yousign
Xavier Petitpez x Yousign

4

influencers

4

content production

+ 458 000

impressions

+ 131 308

qualified views

2,67 %

engagement rate

100 %

Target audience reached

100 %

rate of positive comments
influencers of this campaign
les annees folles, the first B2B influence agency

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