Why is BtoB marketing influence an essential tool?

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In a world saturated with generic content and intrusive advertising, the major challenge as a brand is to emerge in order to be remembered!

Today, B2B decision-makers are looking for more than visibility, they expect:

➡️ credibility

➡️ an embodied word.

➡️ evidence, not slogans.

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In this comprehensive guide, you'll learn about:

How to capture the attention of a highly sought-after audience,

Why humans have become the X factor of performance in BtoB,

The 6 steps to a successful aligned and measurable influence campaign,

Concrete cases with clear results (Hubspot, Lefebvre Dalloz, Ayming... ),

And the KPIs to follow to manage your campaigns like a pro.

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The BtoB influence is not a buzz. It is a powerful, sustainable, human strategy.

Q1. What exactly is BtoB influence marketing?
R: It is a strategy that mobilizes recognized professionals to embody a message to BtoB targets, with high value content (carousels, videos, interviews...).

Q2. Is it suitable for all businesses?
A: Yes, whether you are an SME, an ETI or a large company, as long as you have a BtoB offer and a defined professional target.

Q3. How do you measure the performance of a campaign?
A: Thanks to clear KPIs such as engagement, views, leads generated, but also the qualitative analysis of comments and general feeling.

Q4. Do you need a big budget to get started?
A: No, the BtoB influence can be modulated according to your goals. A well-targeted campaign with legitimate profiles can already have a very good impact starting at €10,000.

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