LAF

LAF U.S.For U.S. companies

B2B CREATOR CAMPAIGNS FOR U.S. COMPANIES

Earn the trust of the people who influence the decision.

We help U.S. B2B brands turn expert voices into credible campaigns that reach professional audiences and support measurable business goals.

PLAN A CAMPAIGNSEE CAMPAIGN PROOF
Jess Ramos, a U.S. creator on LAF’s Fiverr campaignA LinkedIn post by Dan Mian for Fiverr
A creator and a post from our Fiverr campaign in the U.S., U.K. and Canada

Your brand

Make expertise travel.

A connected campaign, built around your audience.

IExpert voicesIndustry credibility
IIRight audienceRole, sector and fit
IIICampaign contentLinkedIn, video and podcast
IVBusiness goalsReach, engagement and outcomes

EXPERIENCE WITH BRANDS U.S. BUYERS KNOW

American ExpressQuickBooks

B2B INFLUENCE, BUILT FOR THE WAY BUYERS DECIDE

Give your message a trusted human voice.

Reach the right professional communities through credible creators, useful content, and a campaign strategy tied to your business objective.

  1. 01

    LinkedIn creator campaigns

    Bring your expertise to relevant professional communities through respected industry voices.

  2. 02

    Executive thought leadership

    Help company leaders share useful points of view that build authority and recognition.

  3. 03

    Podcasts and video

    Turn ideas into interviews, short-form video, and podcast content made for B2B audiences.

MEASUREMENT STARTS WITH THE BRIEF

Agree on success before the campaign goes live.

We align campaign goals, tracking, and reporting up front. The measures depend on the objective and what can be reliably tracked.

Campaign briefSuccess measures
  • Audience reachImpressions, views, and relevant professional reach
  • EngagementInteractions and engagement rate
  • TrafficLink clicks and visits where tracking is configured
  • Agreed outcomesCampaign-specific actions or leads where attribution is available

CLEAR FROM FIRST CONVERSATION TO FINAL REPORT

A focused process. Shared measures.

Creator selection and content are shaped around your audience, category, and campaign goals.

01

Understand

Clarify your audience, offer, market, and business objective.

02

Match

Review creator expertise, audience relevance, content quality, and brand fit.

03

Create

Develop content and activation shaped for the channel and audience.

04

Measure

Report performance against the indicators agreed before launch.

SELECTED CAMPAIGN PROOF

Relevant experience, clearly labeled.

Our U.S.-market proof is growing. Here is the clearest available example, alongside international campaign experience for familiar U.S.-headquartered brands.

Fiverr campaign post by Dan MianFiverr campaign post: How to find qualified freelancers

FIVERR  |  B2B CREATOR CAMPAIGN, MAY TO JUNE 2025

Client HQ: Tel Aviv, IsraelCampaign markets: U.S., U.K. and Canada

Repositioning Fiverr as a premium partner for business leaders.

Four creators based in the U.S., U.K. and Canada published six LinkedIn posts, each showing Fiverr from a different perspective.

9,000+Decision-makers, founders and CEOs reached
250K to 400KImpressions
VIEW CASE STUDY

More international campaign experience

HubSpot, American Express, and QuickBooks are U.S.-headquartered clients. Their featured campaigns ran in France. We label client headquarters and campaign markets separately in every case study.

HUBSPOTClient HQ: Cambridge, MA, U.S.Campaign market: FranceVIEW CASE STUDYAMERICAN EXPRESSClient HQ: New York, U.S.Campaign market: FranceVIEW CASE STUDYQuickBooks logoQUICKBOOKSClient HQ: Mountain View, CA, U.S.Campaign market: FranceVIEW CASE STUDY
VIEW ALL CASE STUDIES

CREATOR SELECTION

Choose for credibility and audience fit.

The right creator has relevant expertise, earns attention from the people you need to reach, and can speak credibly about your subject.

  • Professional audience and sector relevance
  • Subject matter expertise and credibility
  • Content quality, tone, and brand fit
  • Audience location and campaign availability
ASK ABOUT CREATOR FIT
Hannah Alley, a creator in the LAF networkIndustry expertiseRelevant experience and perspectiveAudience alignmentRole, sector, and geographyContent qualityClear, useful, audience-first workCampaign fitAvailability and objectives aligned
Hannah Alley, from the LAF creator network. Recommendations are made for each brief, and availability is confirmed during planning.

U.S. LEADERSHIP

Local perspective, backed by an international team.

The U.S. presence is led by Petia Abdur-Razzaaq, Strategic Partner & North American Lead, connecting LAF’s B2B influence experience with U.S. buyer needs and market relationships.

Petia Abdur-RazzaaqStrategic Partner & North American Lead430 Park Ave, New York, NY 10022

LET’S START WITH YOUR BUSINESS GOAL

What do you need the right voices to help you accomplish?

Share your audience, objective, and timing. We’ll explore a practical campaign approach together.

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