Discover how BtoB influence marketing strengthens your brand capital and boosts your 360° communication strategy
Download the guide!“What drives the buying decision today is proof much more than presence. And the most powerful evidence comes from an expert, from a familiar face.”
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Our latest e-book reveals how the world’s smartest B2B brands are using LinkedIn influencers to win over decision-makers, build lasting trust, and drive real business impact.
Download hereInside, you’ll discover:
«Whether you’re building brand credibility, launching a new solution, or scaling into new markets, this guide gives you the exact blueprint we use to deliver campaigns across Europe and beyond.»
We enable your managers to create content that aligns with your company’s vision, engages your target audience, and establishes them as authoritative voices.
The professional world demands leaders who stand out. A strong LinkedIn presence is critical—not just for visibility, but to build trust and shape your brand’s story.
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We create videos tailored to LinkedIn’s key formats and to the specific needs of B2B communication.
Our in-house expertise allows us to manage every project end-to-end.
From scripting to distribution, every step is designed for performance.
We produce high-impact videos through precise storytelling, controlled production, and post-production optimized for LinkedIn’s codes.
Every detail—editing pace, subtitles, music, and visual rhythm—is crafted to capture attention, convey emotion, and maximize audience engagement.
We design and manage your entire B2B podcast strategy from A to Z: editorial direction, guest sourcing, and production. We work with professional production studios to handle recording and sound design, and deliver a fully edited, ready-to-publish podcast. Each episode is then amplified through our network of industry thought leaders.
As a fast-growing format, the podcast is a powerful lever for long-form engagement, allowing brands to build trust, authority, and lasting connections with their audience.
Who better to talk about your company than the people who work there? Our agency runs awareness programmes that mobilise and empower your employees to champion your company.
Our 7-point strategy:
- Identify your company's values
- Get your employees on board
- Set objectives
- Identify the right platforms
- Train
- Communicate with your employees
- Analyse the results
Your internal ambassadors then showcase your company, help defuse crises, cut the time and cost of social recruiting and build your employer brand.
"Lay the foundations of your strategy and gain efficiency, impact and awareness"
A full audit in 10 steps:
1. Full brief
2. The market and its challenges
3. Personas, targets and audience scan
4. International trend watch
5. Audience research
6. B2B communication strategy (LinkedIn focus)
7. Distribution strategy
8. Editorial line and template advice
9. Our recommendations
10. Implementation
We leverage advanced B2B data models to forecast the impact of your LinkedIn influencer campaigns. Our predictive approach estimates reach, engagement, and targeting accuracy, allowing you to optimize performance even before going live.
The 2023 Ecommerce Trophies gold medal for 'Best Ecommerce Social Media Campaign' goes to LAF x Rakuten France! 🏆
This B2B influencer campaign for Rakuten was awarded in the 'Social Networks' category on June 8, 2023.
This recognition highlights the efforts of our teams, Rakuten's teams, and the thought leaders involved, acknowledging their dedication and contributions throughout the campaign.
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During the prestigious Digital HUB Awards ceremony at the HUB Institute, we won the award in the “Advertising/Media Campaign” category, for our ACCESSLIBRE campaign with our B2b influencers Antoine un Handicapé and Flaubert Vuillier 🌟
The AccesLibre campaign was an extraordinary project for our team, a real tour de force aimed at promoting accessibility and inclusiveness.
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So much good news at the B2B Marketing Trophies ceremony, organized by Net Media Group and Adetem.
We were honored to be rewarded for the exceptional campaign created with Rakuten France! A cash prize for this employer brand campaign, “Deploy Yourself.”
A great reward for the Human Resources team, represented by Marianne Yalfani, Human Resources Director, and Marion Noel, Talent Acquisition & Development Manager with the support of Aline Luyeye.
Subscribe to the Les Années Folles newsletter and get the latest B2B influence news and more every month!
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Discover how BtoB influence marketing strengthens your brand capital and boosts your 360° communication strategy
Discover the trends, strategies, and insights shaping the future of B2B influence, LinkedIn marketing, AI discoverability, and thought leadership.
What's Inside?
B2B CREATOR CAMPAIGNS FOR THE UNITED STATES
We plan and deliver creator-led campaigns that help B2B brands build credibility, reach decision-makers, and support growth in the U.S. market.
Les Années Folles’ experience includes campaigns for U.S.-headquartered brands such as American Express, QuickBooks, and HubSpot. LAF is building a focused U.S. presence, led by Strategic Partner & North American Lead Petia Abdur-Razzaaq, to bring its B2B creator campaign expertise to U.S. organizations.
THE U.S. OPPORTUNITY
LAF brings a proven B2B creator campaign model to U.S. companies with messaging, talent selection, and activation shaped for American audiences
A plan tied to your U.S. audience and business goal
Creators selected for their credibility and industry fit
One team for content, activation, and reporting
WHAT WE DO
Choose a focused campaign or bring several formats together around one business objective
Put your message in front of relevant professional communities through trusted industry voices
Help leaders share clear, useful points of view that build recognition and trust
Turn expertise into interview, podcast, and video content made for professional audiences
A CLEAR CAMPAIGN PROCESS
Creators selected for expertise and audience fit
A campaign concept and content built around your message
Reporting on:
WHERE WE HELP
Introduce a solution to a new audience with locally relevant voices
Build awareness and give buyers expert context around a new offer
Connect with decision-makers through creators who understand their field
Extend campaign reach and give sales teams trusted content to share
SELECTED WORK
GET CONNECTED | TALK WITH OUR U.S. TEAM
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